Last week, Google rolled out it’s latest attempt to socialize. With Google +1, the search giant is hoping to generate as much love as Facebook’s Like feature. So what is Google +1 and why should you care?
Google +1 is designed to drive SEO and PPC search results in much the same way as the Like. Likes are becoming an increasing important part of any search campaign. Depending on your industry and the scope of your competition, Likes can improve your SERPS results making it a desired search element. Google +1 is looking to take this a step further by extending its feature’s sphere of influence. And it begins at the click.
When a Facebook users Likes a product, service or post, it’s clout is undeniable but somewhat limited in that only a user’s friend network will see it. This is the opening that Google is hoping to take advantage of. Google +1 will come up on Google search results making the rating available to anyone accessing Google.
The potential for Google +1 to be a success is high but it has a significant hurdle to overcome – Facebook. Facebook has proved to be two steps ahead of the game in social space. Google +1 is a good first step towards leveling the playing field but does anyone doubt the social network will respond with something even more innovative and engaging?