By Nicole Castro | Marketing Manager
In a recent article for Search Engine Watch, contributor Jennifer Slegg talks about how sites producing thin content with little to no value will have to answer to Google if they want to maintain successful search results. Various sites have started to receive warnings in their Google Webmaster Tools (GWT) account regarding non-original content. Marketers need to pay attention to both the quality and quantity of the content they create. Simply producing a prodigious amount of content in the hopes of ranking high for a particular search term won’t cut it. The search engines are catching on. Your brand needs lots of great, high-quality content in order to compete.
What is thin content? In general, it is classified as the following: any page hosted on your website that contains information taken from a feed; doorway pages that house navigation links and contain no original content; or affiliate sites that act as a cookie-cutter site.
For brands that have already received this warning, identify those pages with thin content and remove them. More than likely, these pages are not providing any value to your overall website. If you wish to keep these thin-content pages, now is the time to fill them with organic and original content that benefits your audience. For brands that want to avoid Google’s warnings, be proactive and stay ahead of thin content issues by always thinking about how you can add additional value to the content you are already producing. The warning in your GWT account doesn’t mean that you’re brand has failed. Instead, look at it as an opportunity to reevaluate the content you offer and how you can improve that content in a way that your audience finds engaging and worth sharing.
Marc Purtell, MediaWhiz’s Director of SEO, explains the value behind high-quality content as it relates to link building in a recently published white paper, “Successful Link Building in the Content Marketing Era,” Don’t make the mistake of sending your audience to another company’s website. Build your brand’s reputation and search value by creating high-quality content that creates a naturally diversified link profile
For more on improving your search rankings, read Purtell’s post, “Content Marketing: Choosing the Right Content Types for SEO Value.” Also, consider what elements of your brand’s content will help you generate leads. After all, content that doesn’t generate leads is a waste of time and money. Our Director of Marketing and Communications, Keith Trivitt, offers three takeaways for how you can generate leads from your brand’s content.