By Marc Purtell | Director, SEO
SMX London is right around the corner, and the conference agenda is packed with some great panels discussing everything from prioritizing marketing efforts to advanced tactical recommendations. Search and social media are two intertwined topics on which there will be a great deal of discussion.
I will be joining a panel alongside Kelvin Newman, director of strategy at SiteVisibility and Justin Sanger, CEO of SupportLocal, to discuss Facebook’s new graph search and its marketing implications. Although Graph Search is currently available to a small beta this new search function will eventually be available to billions of users around the world.
This panel discussion will focus on the implications of Graph Search on SEO, including the opportunities and challenges it will present advertisers and publishers.
As part of the discussion, I will present a history of Facebook advertising as it pertains to the evolution of search within Facebook. I’ll how Graph Search fits into the direction Facebook is going with its search and advertising options. Of course, knowing how and why an advertising medium has evolved can provide some very strong clues into what the future of marketing through Facebook may look like.
Together, the panel will dive deeper into Graph Search by providing an overview of how Graph Search functions, as well as offer some detail into Unicorn, the system that powers graph search.
We will also discuss best practices for leveraging Graph Search for marketing, the future of Graph Search and its current limitations. This will provide detail on some of the planned updates that are currently in the works. Finally, we will look at some ways that Graph Search could be improved to provide a better experience for users and more opportunity for brands.
I welcome all who will be in attendance to introduce yourself and ask questions. Feel free to let me know how you plan to utilize Graph Search for your marketing initiatives. See you there!
Are you going to SMX London? If so, we should meet! Email me at email@example.com