By Marc Purtell | @MarcPurtell | Director, SEO
MediaWhiz’s SEO experts share their wisdom in a new white paper, “SEO in 2013: The Year of the Consumer.”
The New Year in SEO is all about the consumer. Long live the consumer.
Search engine optimization is an ever-evolving challenge for webmasters and marketers alike. The SEO landscape in 2012 went through some of its most impactful changes to date. Looking ahead to 2013, it’s necessary to start implementing more complex processes in order to remain competitive in organic search. The rate at which search engines update their ranking algorithms makes it essential to avoid optimizing for short-term results and start planning campaigns with the future in mind.
In 2013, optimizing websites for search engines will not win the game. The necessary shift will be optimizing websites for users.
The path to SEO success in 2013 comes down to two principles: keeping user experience in mind when optimizing and closely monitoring, and adjusting to, changes in search engine algorithms.
MediaWhiz’s SEO experts share their predictions for SEO success in 2013 in a new report,
MediaWhiz’s guide to the state of SEO in 2013 is full of valuable insight. We help you navigate the ever-changing SEO space. Learn the value of producing unique content for your website. Gather best practices for reaching new consumers — and influencing current customers — through improved site optimization.
More than a how-to resource; this guide offers detailed insight and knowledge that marketers need to know to navigate the choppy waters of SEO in 2013.
Here’s a bit of what’s inside:
- SEO in the era of Penguin and Panda.
- How to optimize your content for users, not the search engines.
- SEO tactics to avoid in 2013.
- Content quality guidelines that will help you create compelling content.