By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
MediaWhiz’s performance marketing experts share their wisdom in a new white paper, “The CMO’s Guide to Affiliate Marketing.”
CMOs can no longer ignore affiliate marketing’s customer-acquisition benefits.
Long dismissed as a niche form of online marketing, performance marketing has become a powerful force in the digital media ecosystem. According to the Interactive Advertising Bureau performance marketing generated $21 billion in online advertising revenues in 2011. Affiliate marketing comprised the largest share of revenue growth for this marketing channel.
For CMOs, performance marketing is no longer a marketing strategy that can be ignored or delegated to junior-level marketing managers. It is now a driving force behind many brands’ online growth and customer-acquisition efforts. It requires CMOs’ devout attention to properly utilize and scale in order to realize long-term customer-acquisition value.
With that in mind, MediaWhiz has written a new guide for marketers, helping them understand the brand-building and customer-acquisition value of affiliate marketing. The guide provides a how-to resource for senior marketers and CMOs who are looking to take their online marketing campaigns to the next level through affiliate marketing.
MediaWhiz’s guide to affiliate marketing provides practical advice on how CMOs can activate an affiliate marketing program for their brand. It’s a how-to resource for senior marketers who are seeking authentic and measurable ROI from their online marketing campaigns.
Here’s a bit of what’s inside:
- Learn the benefits of affiliate marketing.
- Learn how to get started with an affiliate network, evaluate that network’s credibility and success and ensure results for your campaign.
- Learn how a small investment in performance marketing can lead to big, guaranteed results.
- Learn the five-step process CMOs should follow when launching their affiliate marketing program.
All that and more can be found in MediaWhiz’s new white paper, “The CMO’s Guide to Affiliate Marketing.”
Every brand in the digital age needs a strong lead-generation component to its online marketing strategy. Affiliate marketing is CMOs’ answer to that need.