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[REPORT] How to Generate Leads Using Content Marketing

By Marc Purtell | Director, SEO

Today, we released a new eBook on content marketing. Titled, “Content Marketing Like a Pro,” the report outlines the key pillars to content marketing and advises marketers on best practices for crafting and executing successful content marketing programs.

Download the eBook

This eBook also provides a framework marketers can use to improve their brand’s SEO and generate leads via a content marketing program.

When consumers first encounter a brand digitally it’s not always the brand’s website that makes the first impression. What makes the greatest impression is the authority of the brand’s website measured by where it ranks when a consumer searches.

Content marketing is a method to build this authority and rank.

Learn how to use content marketing to generate leads and improve your brand’s SEO with MediaWhiz’s new eBook, “Content Marketing Like a Pro.”

Key Takeaways

Content marketing can drive leads directly and indirectly. Direct click-throughs can be created from content marketing pieces to a website for lead-generation purposes. Leads can also be generated indirectly by impacting the performance of other channels, such as SEO.
Focus on the audience. Even if content marketing efforts are utilized with the goal of improving SEO, it is important to focus on how the content will benefit consumers. By defining the target audience and performing the research necessary to understand what that audience values, content can be created to provide value to the consumer that will in turn lead to engagement and success.
Measure results. There is a great deal of learning that comes from each content marketing campaign. By tracking and analyzing key performance indicators associated with the efforts, this data can be leveraged to improve future campaigns and understand the types of content that resonate most with the target consumer.