This Friday, MediaWhiz, along with our sister agency, Ryan Partnership, will host a panel at Social Media Week Chicago called, “What the ‘Social Media Hype Cycle’ Means for Brands.” Panelists will discuss how Gartner’s Hype Cycle research methodology of the ups and downs of new technology product releases can be applied to social networks and social media and what impact the Social Media Hype Cycle will have on brands.
There is still time to register for the panel. Click here for details.
Steve Goldner, senior director of social media marketing at MediaWhiz and Ryan Partnership, sat down with me earlier this week to give a preview of the panel. Here’s what he had to say: