The Friday Five: The Pinterest-ization of Everything
By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
Welcome to The Friday Five, curated reads about marketing, advertising and digital media from the team at @MediaWhizLLC. Read previous Friday Five posts here.
Pinterest Fosters Unique Shopping Behaviors | eMarketer
A new eMarketer report delves into the retail activity spurred by the latest social network to make headlines — Pinterest. The visually focused, aspirational site has grown tremendously, and it offers a lot of promise for retailers, assuming they can get users to link images with product offerings and purchases.
Mobile Payments Still Tiny, Set to Explode in Next Four Years | Advertising Age
The hype surrounding mobile payments seemingly knows no bounds. But the reality of consumer adoption of the emerging payments platform hasn’t quite caught up to the excitement, as our Daryl Colwell has noted before. Now, however, there is new research to suggest that mobile payments may finally be living up to their lofty hype as the ultimate bricks-and-mortar-meets-online-marketing platform. Research firm eMarketer estimates that the total transaction value for mobile payments in the U.S. will be $640 million this year, but that will grow to more than $62 billion in 2016 as a bigger segment of the population uses their phones to buy medium-ticket items, including fast-food restaurants.
Google Wants to Join the Party, Not Crash It | The New York Times
Have you ever hosted a party and found your guests wondering who stars in that new movie or play? Well, Google is here to help. It’s figuring out new, less intrusive ways to join the party — as varied as voice search, Internet-connected glasses and other wearable computers, or dining room tables outfitted with screens. What could these new innovations in real-time mean for the future of online advertising?
Advertising’s Bumpy Transition (And Why It Matters To You) | The Social CMO
Until advertisers start to value the focused, memorable, impactful opportunity they have in buying the right ads in the right place for the right audience, Web users are going to be stuck seeing a lot of irrelevant ads on sites that don’t respect their time and attention as much as they should.
E-mail is still going strong, studies show | Click Z
Social media and mobile may get more of marketers’ attention, but e-mail is still an important platform, studies show. More than 9 in 10 internet users have e-mail accounts, and 60% use them on a daily basis and e-mail can actually increase the effectiveness of other platforms, experts say. “For marketers trying to reach consumers, e-mail remains one of the best ways to find them,” this article notes.
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