Actually don’t call it a comeback. Blogs have been here for years. But they kind of got lost in the social media shuffle. Companies and individuals have been burning the midnight oil trying to drive the best possible results through their social channels nearly forgetting what a valuable resource a blog is.
A few weeks back, I wrote about the social and affiliate benefits of blogging. Today, I want you to think of your blog as your number one growth asset. It is one part branding tool and one part thought leadership vessel enabling you to showcase what you do and your unique authoritative point of view on relevant topics. By posting a regular blog chock full of compelling, engaging information, you will be building your brand and attracting links to your site from within without relying on external advertising. If you doubt the effect of blogging, chew on this little nugget:
85% of web pages have less than 7 incoming links
That means a blog that generates a few inbound links puts your website, blog, social presence and business 85% ahead of the competition in terms of awareness and potential revenue. Not too shabby. So after you are finished reading this blog, do some blogging of your own. It may not be a comeback but the right blog will keep readers and prospective customers coming back time and time again.