By Peter Klein | SVP, Media Services
Editor’s note: The following post was originally published in DMConfidential.
I typically write about performance marketing, but in the wake of being harshly affected by Hurricane Sandy, as so many others up and down the East Coast have been, I am going to write about appreciation. As I write, my family and I are on day eight of life on Long Island with no electricity, no heat, no TV and, worst of all, no Internet access! This situation has helped put into perspective what I take for granted as part of my daily life.
I have friends and family that have had their homes flooded or destroyed entirely, all while I escaped with only minor property damage and transformation of my home into a wine cellar at 55 degrees. I haven’t slept more than a few hours in the last week.
Trees and power lines are down. School has been closed all week, and Halloween offered a much-needed break. Lines of 50-100 cars and three-hour waits to get gas can still be found on every major street corner. My car has become an expensive generator to charge my phone. My office, located on Water Street in Manhattan’s Financial District, has been closed since the storm. Regardless, I continue to repeat to myself: “I am lucky, and I appreciate what I have.”
It’s amazing what the human spirit can overcome, and there are many positives to take away from this experience. (more…)