Our “Tip of the Week” offers solutions from MediaWhiz’s experts in performance marketing and SEO to some of the most common challenges advertisers and publishers face in online marketing. This week, Jane Lim, publisher recruiter, focuses on tools SEO publishers can use to collect contacts and perform outreach.
MediaWhiz: There are hundreds of thousands of publishers on the Web. As a Publisher Recruiter, what tools do you use to collect contacts and perform outreach?
Bulldog Reporter has been an excellent tool for identifying and collecting traditional media contacts, social media contacts and influencer lists. Bulldog Reporter allows its members to find appropriate leads in specific areas of coverage and create/export lists for outreach. It is a huge database and includes contacts in emerging and social media, so it pretty much covers all properties on the Web. It’s said that the database is updated every night to ensure the information is up to date.