By Peter Klein | SVP, Media Services
Editor’s note: This is the second post in a two-part series on predictions in performance marketing in 2013.
In my last column, I offered my 2013 predictions for companies in the performance marketing industry and potential new regulations. This column addresses predictions for performance marketing media channels in the new year, as well as how certain vertical markets will fare.
Given all the opportunities and challenges, it will be critical for the performance marketing community to help educate and drive media-channel-specific results for clients.
Perhaps the easiest growth prediction is that mobile marketing will become a much larger piece of the advertising market. eMarketer forecasts 138 million mobile phone users in the United States in 2013, or 43 percent of the total U.S. population. That number will increase by 20 million users per year through 2016, reaching almost 200 million Americans (74 percent of the U.S. population). It will be critical for advertisers to optimize websites and lead-generation forms for mobile devices.
Agencies will continue to focus on branding and awareness for their clients in the digital space. This will mean the farming out of more performance marketing budgets to trusted networks. (more…)
By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
Mobile SEO isn’t your grandfather’s SEO.
Mobile SEO is one of the fastest-growing sectors of digital marketing.
Mobile SEO is hot. It is one of the fastest-growing sectors in digital media and marketing. It is also a huge growth opportunity for brands and marketers — if they know how to properly optimize their mobile campaigns. Mobile SEO best practices are no longer a nice-to-have; they are essential to any effective digital marketing campaign.
The steep rise of consumers accessing the Web and performing searches on their mobile devices has generated a significant demand on mobile-device-friendly Web content. Search engines are indexing this mobile content and deciding when it is most appropriate to serve it to consumers, depending on the device they are using. At this time, Google and Bing have had conflicting recommendations for Web developers with respect to how their search engines index and serve up this influx of mobile-friendly content.
While the debate continues for search engines, MediaWhiz believes that best practices will evolve and, eventually, an industry-wide standard will form.
It’s with this in mind that MediaWhiz is proud to release its new insights paper, “Mobile SEO Best Practices.” This informative paper was unveiled this week in the Search Engine Land newsletter. It presents our point of view on the best practices for digital and mobile marketers, helping them ensure their mobile marketing campaigns are SEO-effective.
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The mobile marketing space is fragmented. Cut through the clutter with insight from integrated digital media agency MediaWhiz. Let us know how we can help you solve your mobile search and SEO needs. Contact our sales team for a consultation.
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