By Shon Greenblatt | Senior Director, Account Management
Editor’s note: This is the fourth post in a series focusing on best practices for lead generation in the online education industry.
Online performance marketing remains the most cost effective form of marketing and advertising. As society becomes more digitally focused, and consumers increasingly user their smartphones and tablets to run and organize their lives, advertisers will recognize additional opportunities to reach out to them directly to share the benefit of their perspective goods and services. Colleges and universities are no different.
In the 10 years I have worked in online marketing, I have worked with many of the nation’s top educators and administrators. In that time I have been a witness to the incredible growing demand of online education. The reach of the Web is endless. Educational opportunities that were once unavailable to many people are now available to almost anyone, anywhere and at any time, throughout the world. (more…)