By Marc Purtell | @MarcPurtell | Director, SEO
MediaWhiz’s SEO experts share their wisdom in a new white paper, “SEO in 2013: The Year of the Consumer.”
The New Year in SEO is all about the consumer. Long live the consumer.
Search engine optimization is an ever-evolving challenge for webmasters and marketers alike. The SEO landscape in 2012 went through some of its most impactful changes to date. Looking ahead to 2013, it’s necessary to start implementing more complex processes in order to remain competitive in organic search. The rate at which search engines update their ranking algorithms makes it essential to avoid optimizing for short-term results and start planning campaigns with the future in mind.
In 2013, optimizing websites for search engines will not win the game. The necessary shift will be optimizing websites for users.
The path to SEO success in 2013 comes down to two principles: keeping user experience in mind when optimizing and closely monitoring, and adjusting to, changes in search engine algorithms. (more…)