By Keith Trivitt | Director, Marketing and Communications
Editor’s note: The following post was first published Sept. 17, 2013, in Search Engine Journal.
Content marketing has provided marketers with a powerful strategy for building a stronger brand presence within their SEO campaigns. With Google Panda and Penguin updates leaving many online businesses reeling, a strong content marketing strategy will help shield your website from seeing a drop in search engine rankings. Search Engine Journal contributor Murray Newlands interviewed our very own MediaWhiz SEO expert Marc Purtell on his latest white paper that discusses how to balance your natural link profile by producing more quality content.