By Marc Purtell | Director, SEO
Today, we released a new eBook on content marketing. Titled, “Content Marketing Like a Pro,” the report outlines the key pillars to content marketing and advises marketers on best practices for crafting and executing successful content marketing programs.
This eBook also provides a framework marketers can use to improve their brand’s SEO and generate leads via a content marketing program.
When consumers first encounter a brand digitally it’s not always the brand’s website that makes the first impression. What makes the greatest impression is the authority of the brand’s website measured by where it ranks when a consumer searches.
Content marketing is a method to build this authority and rank.