By Peter Klein | Senior Vice President, Media
Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching Lead Generation Cards — foretell the future of performance marketing. There are two trends moving in parallel: the increasing consolidation of the industry that will result in only a few select full-service players and niche networks in operation, and a continued integration of lead-generation marketing capabilities by social media portals.
Brands are increasingly coming to the realization that an experienced performance marketing network/agency is critical. Equally important is the acquisition of action-taking consumers in a social media setting versus merely purchasing a presence.
In short, more advertisers, along with the social media platforms they use to reach consumers, are realizing that a strong lead-gen component is needed for successful, ROIpositive brand advertising. The closure of GAN, combined with Facebook’s and Twitter’s forays into lead generation, represents a critical evolution toward performance marketing’s future. (more…)
By Nicole Castro | Marketing Manager
Voting for the 2014 Revenue Performance Blue Book rankings is now open! Your favorite affiliate networks — MediaWhiz and Matomy Media Group — are once again in the mix. Advertisers can vote for MediaWhiz and Matomy as the top CPA networks here. Publishers, cast your vote for MediaWhiz and Matomy here.
Advertisers: Click here to vote for MediaWhiz and Matomy Media Group >>
Publishers: Click here to vote for MediaWhiz and Matomy Media Group >> (more…)
By Keith Trivitt | Director, Marketing and Communications
At MediaWhiz, we’re proud of the stellar reputation of MonetizeIt, our affiliate network. Perennially ranked as one of the top cost-per-acquisition (CPA) networks in the world, MonetizeIt delivers consistent, accountable leads and sales for brands.
It’s for this reason that the publication of the annual Online Advertising BLUE BOOK, published by Revenue Performance magazine, is a highlight of the year for us. While it’s one thing for those of us who work at MediaWhiz to be proud of MonetizeIt and recognize its value in the marketplace, it’s quite another when our industry peers do so as well.
The recent unveiling of the 2013 CPA network rankings marked another milestone for MediaWhiz. Our No. 5 ranking marked the fourth-straight year that we have been rated among the top-20 affiliate networks and the second-straight year we have been in the top-5.
Peter Klein, senior vice president of media services, sent the following note to MediaWhiz staff to address this year’s rankings.
The 2013 Blue Book Top-20 Networks rankings have been released. I’m proud to inform you that MediaWhiz ranks No. 5, retaining its status as one of the world’s top affiliate networks. This is the second-straight year MediaWhiz has ranked in the top-5 and the fourth-straight year ranked in the top-20.
Our new partners at Matomy Media Group rank No. 12. (more…)
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers and the broader marketplace in which we operate.
For the week of Aug. 27–31, 2012, MediaWhiz experts were quoted or featured on a variety of digital media news and trends, including mobile payments; compliance in performance marketing; and mobile marketing challenges. Their commentary was featured in MediaPost, Revenue Performance
and E-Commerce Times.
Aug. 30, 2012 | MediaPost (Op-Ed by Daryl Colwell, VP of business development)
Six months ago, mobile payments were on the ropes. Consumers weren’t interested or, worse, didn’t understand the value proposition. Business adoption was at a novel, if less-than-promising, growth stage.
What a difference a few months makes.
Mobile payments, which allow consumers to use their smartphones to make in-store purchases, received a major shot in the arm recently, courtesy of Starbucks’ $25 million investment in Square. The funky start-up, founded by Jack Dorsey of Twitter fame, has created a payment system that allows local merchants to accept credit card purchases with a mobile device.
The mobile wallet is growing up. But is the hype outweighing the consumer value?
The use of mobile wallets and Near Field Communications (NFC) — the technology behind mobile payments — are on the rise. Analysts peg the global transaction value of mobile payments at nearly $1 trillion by 2014, up from $162 billion in 2010, and 24% of all global e-commerce by 2017. By 2015, Forrester forecasts that NFC-enabled handsets will comprise 15% to 25% of all mobile phones in the U.S.
Mobile payments’ future is bolstered by reports that Google now supports all credit and debit cards on its Google Wallet app for Android devices.
With two key factors — ease-of-use and rate of adoption — moving in the right direction, mobile payments may finally reach their lofty potential. But there is still a long way toward mainstream adoption. Read more … (more…)
By Peter Klein | SVP, Media Services
Editor’s note: The following post was originally published in mThink / Revenue Performance magazine.
MediaWhiz took over LeadsCon East with some creative advertising
It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making scheduling and planning for these important events somewhat more complicated than in years past.
Despite the close proximity of the two shows, each continues to offer a different kind of value.
LeadsCon attracts a more advanced professional group, one that leans toward advertisers, brands and the professional services end of the online marketing business. Transparency, lead quality and government regulations are repeatedly covered topics.
By comparison, Affiliate Summit focuses more on the tactical aspects of affiliate and performance marketing. It’s aimed at the beginner and intermediate affiliate marketers, with seminars and workshops on website optimization, blogger relations, SEO and finding the right affiliate network. (more…)