By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
The ‘Mobile-First’ Fallacy | Digiday
Everyone and their brother talks about “mobile first” being the brand and marketing strategy of the future. But what does it really mean, if anything? Publishers and marketers aren’t cutting back their investment in desktop experiences. Consumers’ love for TV remains strong and marketers are happy to oblige that love with lots of ads. As Digiday’s Jack Marshall reports, “mobile first” is little more than a marketing gimmick.
As the online marketing industry evolves, more money is entering the space, leading to greater regulatory and consumer scrutiny. Digital marketing agencies and brand marketers need to be aware of the various legal and regulatory restrictions explicit in the industry, as well as those implicit guidelines that ensure online marketing’s integrity and value.
Mobile Wallets or Fully Digital Wallets? | eMarketer
Consumers are finally adopting mobile payment systems and mobile wallets — if slowly. But what if they need something more: a seamless experience that takes their mobile wallet to their PC and back again?
Twitter: Huge Mobile Use Makes Us Ideal For Real-Time Marketing | CNET
Twitter president of revenue Adam Bain and sales marketing chief Shane Steele shared statistics and anecdotes demonstrating that the service is an ideal place for brands to achieve better and more efficient advertising and marketing results. (more…)