By Sultan Riaz | @Riaz_MediaWhiz | Marketing Coordinator
The New Algorithm of Web Marketing | The New York Times
In digital advertising, that formula is being increasingly tested by fast-paced, algorithmic bidding systems that target individual consumers rather than the aggregate audience publishers serve up. In the world of “programmatic buying” technologies, context matters less than tracking those consumers wherever they go.
The Original Social Networker? Your Insurance Agent | Advertising Age
Here’s an interesting thought: your insurance agent may be the most natural social networker you know. Why not? As this Advertising Age op-ed notes, insurance agents were educating clients, investing in long-term relationships and growing their businesses through word-of-mouth referrals long before social, mobile and digital technologies existed.
Online Marketing At The Crossroads Of Nature And Nurture | CMO.com
I’m sure you have been a party to animated debates about nature vs. nurture in the context of psychology. But how about as it relates to customer behavior and marketing? Nature, as I understand it, is the behavior that occurs without coaching. Nurture equates to behaviors that are learned. As marketers, our work falls somewhere between these two–understanding natural shifts in consumer behavior and shaping behaviors to achieve our end goal: engaging and selling to consumers. (more…)