By Peter Klein | Senior Vice President, Media
From the U.S. side of the performance marketing industry, it is becoming increasingly apparent that many brands and direct-response advertisers are expanding globally. Even as a starting point, more advertisers are placing increasing marketing spend in English-speaking countries outside of the US, such as Canada, the UK, Ireland and Australia. The days of performance marketing being almost predominantly a U.S.-based industry are over. Now, the trend is toward multichannel and multinational performance campaigns, particularly within social media and mobile.
Of course, working outside of a brand’s home country is ripe with its share of challenges and obstacles. Besides a possible language barrier there is the sticky issue of differing advertising and consumer marketing regulations. These can quickly trip brands up as they seek to expand their performance and affiliate marketing efforts. Therefore, it’s imperative that any advertiser wishing to expand its performance marketing campaign to an international market partner with a reputable performance marketing company that has experience managing global campaigns.
Advertisers place their trust in a performance marketing partner for many reasons, the most important of which are trust and proven ROI. That partner must be able to help scale your campaign internationally via direct presence, affiliates or forging and managing new partnerships to help deliver.
Even before MediaWhiz was acquired in January 2013 by Matomy Media Group, a global performance marketing company, my colleagues and I had worked with numerous brand advertisers on launching and managing their international lead-generation campaigns. Below are some of the lessons we have learned from the more than 10 years’ experience we have in international performance marketing. (more…)