By Kelly Clay | Digital Communications Strategist | HasOffers
Is your company thinking of starting a performance marketing program? If the concept is new to your marketing team, it’s critical to understand the basics of performance marketing. During last week’s Performance Marketing Insights in New York City, Peter Klein, MediaWhiz senior vice president of media services, gave an overview of what CMOs need to know about Performance Marketing.
In his presentation, Peter defined what performance marketing is, why it’s beneficial for your company, and how to get started. Here are a few key takeaways from Peter’s presentation that can help anyone starting their own performance marketing program:
Performance Marketing Basics
Peter explained that it’s critical to know that “performance marketing is the smartest online advertising investment. It’s no longer nice to have, but necessary to have” as part of an overall marketing strategy. Performance marketing includes advertisers, affiliates, and the networks that sit in-between them. Advertisers pay for performance, while affiliates, who are paid to deliver a specific action, promote the advertiser through various channels (e.g. PPC, SEO, Social Media). The network then acts as a bank, tracking system, client support, media planner, and compliance team. (more…)