By Keith Trivitt | Director, Marketing and Communications
The above banner says it all: We’re hiring … in a big way. And we want you, awesome affiliate marketing and sales guru, to join the growing team at MediaWhiz.
Want to make more money? Tired of selling the same old crap? Come be a part of MediaWhiz’s global performance marketing and affiliate network. We have campaigns in Education, Insurance, Finance, Health & Beauty and more!
Don’t sell crap. Sell results. Join MediaWhiz.
Apply today and join the No. 5 Affiliate Network (source: 2013 Blue Book Top-20 CPA Networks). (more…)
By Marc Purtell | Director, SEO
Editor’s note: This is the third post in a 13-part series on the newest search marketing strategies that will enhance your brand’s search strategy. All 10 search strategies, including 3 bonus search strategies, can be downloaded in our new report, “10 New Ideas for Enhancing Your Brand’s Search Strategy “. Download here.
Though they are distinctive approaches to search, organic (SEO) and paid (PPC) provide a strong value proposition to users when implemented together into a comprehensive search campaign. Organic and PPC search campaigns drive legitimacy for the user and prospective customer. Click-through rates see increases in these dual search initiatives. For organic and PPC, their significance in establishing an effective search program is their most important similarity.
It is easier to draw distinctions between organic and PPC search. The course your company decides to take depends on your search needs and what you are looking to accomplish in your campaign.
Going organic, via an SEO campaign, enables your search program to generate long-term growth through efficiency. The cost of an organic campaign is far less than PPC. Organic campaigns produce more clicks and give your business, product or service the potential for vast exposure. Organic search engages the user at the “moment-of-relevance”. This is when a user is actively seeking information on a product or service of interest. Going organic maximizes highly relevant traffic while building brand equity and consumer trust.
By Marc Purtell | Director, SEO
Editor’s note: This is the first post in a 13-part series on the newest search marketing strategies that will enhance your brand’s search strategy. All 10 search strategies, including 3 bonus search strategies, can be downloaded in our new report, “10 New Ideas for Enhancing Your Brand’s Search Strategy “. Download here.
The search marketing landscape has changed dramatically in recent years. Gone are the days of a walled garden between a company’s organic and paid search programs and the rest of its online marketing strategy. Now, there is a recognition by marketers that search, like any form of marketing, must be engaged in a holistic, interconnected manner. It must create measurable results that tie into the whole of a company’s marketing campaign, rather than being off in its own universe.
With that being said, here are five trends from the modern search landscape that will help enhance your brand’s search strategy.
- Search is not just for online retailers; it’s for everyone. Online searches influence offline purchases. Forrester Research estimates that more than $1.1 trillion of retail sales in 2011 were “Web influenced” versus $173 billion of actual online sales. This is especially true for considered purchases such as autos, financial services, education, furniture, etc. For example, JD Power estimates 90 percent of potential car purchasers research their purchase online before going to a dealer.
- Search means more than Google. It is important to diversify your company’s paid search (PPC) efforts. Google attracts the majority of paid search but Bing and Yahoo are gaining share. Similarly, Facebook appears intent on charging into the search market. But search audiences at Bing and Yahoo differ from Google. In 2012, click-through rates for small and medium sized businesses grew 109 percent for Bing, 123 percent for Yahoo, but only 32 percent for Google. As Facebook emerges, targeting and response rates will likely vary from the other providers. Search success will require the ability to manage all four platforms successfully. (more…)
By Keith Trivitt | Director, Marketing and Communications
The MediaWhiz name and brand is synonymous with performance marketing. We have been a part of the performance marketing industry since its earliest days. Founded in 2001 as lead-generation agency, we have expanded and evolved over the years, through three ownership structures, to become the company we are today: a global performance media company.
Recently, we unveiled the results of the first part of a multi-phase brand integration project. In doing so, we consolidated our affiliate network, email product and SEO ingredient service under the corporate MediaWhiz brand. We took what was three distinct sub-brands and rolled them up into a single, cohesive MediaWhiz brand.
We thought it might be neat to take a look back in time at the evolution of the MediaWhiz brand, and how those sub-brands (MonetizeIt — now known as the MediaWhiz affiliate network; TLA — now known as MediaWhiz SEO; and White Delivery — just MediaWhiz email) have evolved over the years.
Here’s a visual look back at the MediaWhiz brand through the years:
By Keith Trivitt | Director, Marketing and Communications
LeadsCon East will be here before you know it, and MediaWhiz will be right in the thick of things at this annual conference for vertical media and direct response marketing.
MediaWhiz Senior Vice President
Daryl Colwell, MediaWhiz’s senior vice president of business development, will moderate a panel of experts discussing their brands’ experiences with performance marketing. Does it live up to the hype? Or has performance marketing become a channel that marketers must unwillingly implement into their marketing strategies? Find out at the Aug. 14 LeadsCon East panel, “What Brands Really Think of Performance Marketing,” moderated by MediaWhiz.
Panel: What Brands Really Think of Performance Marketing
Date: August 14
Location: Hilton Hotel, New York, NY
Performance-based and lead-gen marketers are obviously biased participants in the value you ascribe to a pay-per-action model. Having heard from large agencies, it’s time to hear from some of the better known customer acquisition-focused brands. Do they have a love-hate or a love-love relationship with performance marketing? It should be a no-brainer given their many direct response initiatives, right? Find out whether they truly find value from the channel or whether it is a necessary evil they would rather do without. Plus, find out what it takes to not only earn their business but keep it. (more…)
By Kyle Hanzas | Director, Business Development
Over the past three years online education inquiry generation has undergone a major shift in responsibility. Previously, it was about a 50/50 partnership between schools and marketers. Marketers used creative messaging and various online advertising channels to attract prospective students while the schools utilized strong recruitment and CRM practices to gain new enrollment.
As new legal and regulatory guidelines emerged around marketing messaging and recruitment practices, the responsibility of enrolling a quality student has shifted more toward the marketer. The quality and intent of the prospect needs to be well defined before she is passed to an admissions counselor. A university’s ability to develop the prospect’s enrollment intent is more limited than ever.
Schools are left to consolidate efforts to their highest-quality partners and online channels. The aggregate traffic model and an inquiry driven to multiple schools are no longer of great value; rather they are considered more of a “volume filler.” Admissions counselors can’t get into a sales competition for inquiries who express interest in multiple colleges. An admission representative should not be a salesperson, but rather a guide that aids in the process and helps the prospect make an informed decision about attending their college of choice. (more…)
By Sultan Riaz | Marketing Coordinator
If you are having trouble with your conversion rates or generating leads from your mobile site, then Conversion Conference in Chicago this month is a must-attend event. And our Giles McGrath, creative director, has all of the insight you’ll need for designing your mobile site with lead generation in mind.
In his presentation, “Don’t Just Replicate: Designing for Mobile Lead Gen,” Giles will distill our top-10 best practices for mobile lead-gen design. As he writes in the introduction for his presentation:
Mobile websites shouldn’t be a simple reproduction of your brand’s desktop site. Effective lead generation with mobile requires thoughtful consideration about how consumers interact with brands on Donttheir mobile devices, how they share content and the type of content and features that grabs their attention. In this session, you’ll see how you can unclutter your mobile website or app to improve conversion and generate more qualified leads.
Conversion Conference brings together expert speakers from all walks of digital marketing to help you increase your conversion rate and lead generation. With Digital marketers ranking conversion rate optimization as one of their top priorities of the year, it makes Conversion Conference an important event to attend.
We hope to see you at Conversion Conference Chicago, where we’d be happy to answer your mobile creative and lead generation questions. If you’re planning to attend Conversion Conference Chicago, please contact us so we can meet you.
By Shon Greenblatt | Senior Director, Account Management
Editor’s note: This is the fourth post in a series focusing on best practices for lead generation in the online education industry.
Online performance marketing remains the most cost effective form of marketing and advertising. As society becomes more digitally focused, and consumers increasingly user their smartphones and tablets to run and organize their lives, advertisers will recognize additional opportunities to reach out to them directly to share the benefit of their perspective goods and services. Colleges and universities are no different.
In the 10 years I have worked in online marketing, I have worked with many of the nation’s top educators and administrators. In that time I have been a witness to the incredible growing demand of online education. The reach of the Web is endless. Educational opportunities that were once unavailable to many people are now available to almost anyone, anywhere and at any time, throughout the world. (more…)
By Frances Gutierrez | Education Project Strategist
Editor’s note: This is the third post in a series focusing on best practices for lead generation in the online education industry.
The tide is changing in higher education. A more diverse student population can be found at most college campuses throughout America. The opportunities — and challenges — for universities to find, enroll and retain students have never been greater.
Two recent reports underscore this emerging reality.
A press release from the Association of Private Sector Colleges and Universities (APSCU) reported that a surprising 92% of current students meet one or more standards of a non-traditional student. A glut of undereducated employees in the workforce — 90 million of them, according to APSCU — has helped widened the gap in the labor market. With an expected 85% of new jobs requiring a postsecondary education, it’s becoming increasingly difficult for higher-learning institutions to close the gap.
Institutions are facing challenges with student recruitment, retention, employer advocacy and more while striving to gain a competitive advantage.
Through years of admissions management experience I have gained an in-depth understanding of the ever-changing realm and unique marketing challenges of private higher-education.
What’s the silver bullet to achieving online marketing success in higher education? While it may seem rudimentary, the quick answer is clear: put the student first. Develop and maintain a student-centric approach. This requires higher education marketers to make all decisions with the student experience as the main priority.
By Kristen Pulver | Director, New Verticals
Editor’s note: This is the second post in a series focusing on best practices for lead generation in the online education industry.
When looking for a distribution method for your marketing budget, where do you start? There are relationships with aggregators, vendors and others but with the ever-changing nature of the education industry and the goals related to school success, how do you know who to partner with? Who will give you what you’re asking for? Most importantly, who will deliver to you — the end buyer — what they’re promising?
This is a conundrum that many schools and education marketers deal with. Some providers haven’t survived the changing landscape. Whether it’s falling behind with compliance requirements, or struggling to maintain enough traffic to stay afloat, many online education marketers and agencies leave the business and move on to other, less-quality driven industries.
But what is important to a college or university should be of the greatest importance to the school’s marketing sources. We all know that high-quality, compliant leads are necessary for success with any higher education marketing campaign, but a partnership with the right aggregator needs to be more than just that; and a school’s expectations should be nothing less.
Compliance, quality and an understanding of a successful admission life-cycle from the first point of contact with potential students to enrollment is what most satisfies a client.
The Trust Factor
The focus of each school’s lead buyer should be the following: Do I trust this lead provider? Do they know what they’re talking about? And, do they know what I’m talking about when discussing goals, metrics and quality requirements?
The answer is probably. Your marketing partner probably knows what you’re looking to achieve, but is the entire marketing team on the same-page with you and your goals? Does their network know what you’re looking for? Does their SEM strategist understand your end goals? Does their creative team understand what will get you the most bang for your buck?
Fortunately, MediaWhiz has those tools and a team of Education Specialists to enhance the quality of all work, media and marketing going out the door.
By putting together targeted campaigns with the right marketing channels, partnerships and creative, the goals of each individual school are identified, defined and deployed with the school’s direction and insight, along with MediaWhiz’s direct-marketing expertise behind it.
So, think about your last marketing buy and think about your goals. When doing this, ask yourself this question: Do you have your goals identified?
Partnering with a marketing agency, such as MediaWhiz, that has the ability to spend time on your campaign, tackling it from all angles and using tools like compliance monitoring, sophisticated user engagement projections and true A/B testing will give you, the client, results you should expect.
The right direct marketing tools are crucial to a campaign’s long-term success. Yes, compelling copy is great, but if you have a company spending your marketing dollars you want to make sure the cost they’re incurring for quality users to “click” will actually convert on your landing page.
By using direct marketing tools and best practices, MediaWhiz helps clients increase the results needed from their marketing pieces. This gives your admissions team a better opportunity to engage the potential students you’re spending advertising dollars to target.
Don’t settle for poorly targeted marketing campaigns. Call us today at +1 646.264.0144 and learn how MediaWhiz can help you target the students you want to reach.