Does your brand’s online marketing strategy give you night terrors? If so, you’re not alone. According to a recent report from Adobe, more than half of marketers claim they are losing sleep over their brand’s digital marketing strategy.
The research report, “Digital Distress: What Keeps Marketers Up at Night?” (PDF), shows that only 9 percent of respondents strongly agree with the statement, “I know our digital marketing is working.” On top of that, 66 percent of all marketers think their companies won’t succeed unless they have a successful digital marketing approach.
So what can marketers do to alleviate the stress caused by their online marketing campaigns? Here are three strategies we recommend: (more…)
A battle is heating up between Facebook and Google over dominance in the mobile advertising marketplace. In one corner is Google, the 800-pound gorilla of online advertising. In the other corner is Facebook, the 10-year-old insurgent that is still to make some impressive inroads in mobile. Who will win is anyone’s guess, but the battle offers some interesting insights for online marketers
Before we get to those, let’s take a look at some new data on U.S. mobile advertising spend. eMarketer reports that Google and Facebook are by far the two most dominant players in mobile advertising revenue, taking a combined 61% of all mobile spend in 2012.
But the fight isn’t exactly fair. eMarketer estimates that Google will control 48.2% of net U.S. mobile Internet ad revenue in 2013, compared to just 15.3% for Facebook. Keep this stat in mind: Prior to 2012, Facebook offered no mobile ads at all, and in its first year of selling them (2012), it took nearly 10% (9.4% to be exact) of all U.S. mobile advertising spend. So it’s kind of becoming a big deal.
What does this all mean for online marketers? (more…)
The above banner says it all: We’re hiring … in a big way. And we want you, awesome affiliate marketing and sales guru, to join the growing team at MediaWhiz.
Want to make more money? Tired of selling the same old crap? Come be a part of MediaWhiz’s global performance marketing and affiliate network. We have campaigns in Education, Insurance, Finance, Health & Beauty and more!
The MediaWhiz name and brand is synonymous with performance marketing. We have been a part of the performance marketing industry since its earliest days. Founded in 2001 as lead-generation agency, we have expanded and evolved over the years, through three ownership structures, to become the company we are today: a global performance media company.
We thought it might be neat to take a look back in time at the evolution of the MediaWhiz brand, and how those sub-brands (MonetizeIt — now known as the MediaWhiz affiliate network; TLA — now known as MediaWhiz SEO; and White Delivery — just MediaWhiz email) have evolved over the years.
Here’s a visual look back at the MediaWhiz brand through the years: (more…)
In the online advertising ecosystem, mobile has become the star. Developed nations are becoming mobile-first societies. Some people consider their smartphones as vital as the air they breathe. And brands are tripping over themselves to prove they have the coolest mobile-optimized site.
But one thing is conspicuously missing from this scenario: a mobile customer acquisition strategy.
For many companies, mobile marketing often stops at branding. They build a slick mobile site, position their brand in front of a wide swathe of consumers, and call it a day.
Mobile marketing campaigns that don’t produce a consumer action—leads, sales, downloads, etc.—are a pointless endeavor. In an era of fleeting consumer attention, companies need to focus on what really matters in online advertising: customer acquisition.
By Marc Purtell | Director, SEO
The continuing rise in worldwide mobile device usage has pushed mobile SEO to the forefront of marketers’ attention. This is especially true for local businesses, which benefit greatly from search results on smartphones due to the location influence of local search results. Nearly half of mobile phone owners use their device to look for local information,according to a new report from the Local Search Association.
Traditional and mobile SEO can’t continue to work as separate marketing initiatives. They must become synonymous.
According to the venture capital firm KPCB, there are more than 244 million Internet users in the United States and 358 million mobile device subscribers, 48% of which have smartphones.ComScore reports that 52.1% of U.S. mobile phone users access a browser on their device. This equates to 187 million U.S. mobile browser users.
Does this mean marketers need to shift all of their attention to mobile search? Not yet. But the trend indicates a definite shift in the devices people use for search. And that will have a significant impact on how digital marketers engage, acquire, and retain customers for years to come.
The rate of increase of mobile Internet users illustrates the need for marketers to stop thinking about traditional and mobile SEO as two distinct programs. Marketers need to start developing strategies to merge traditional and mobile SEO into a single multichannel marketing process that is device and platform agnostic. (more…)
Yesterday, we announced an important milestone in the 10-plus-year history of MediaWhiz: the expansion of our affiliate network, MonetizeIt. As part of our cross-publishing capabilities with our parent company Matomy Media Group, we are now able to offer a broader selection of domestic and international affiliate marketing campaigns, including game and mobile app downloads, as well as entertainment and dating campaigns. These are in addition to our extensive selection of branded campaigns in verticals such as finance, education, health and beauty and insurance.
Approximately 150 new domestic, international and mobile affiliate campaigns will initially be available through our affiliate network, MonetizeIt. We’re also expanding our base of experienced publishers, allowing advertisers to garner additional traffic to their websites and mobile apps.
Publishers interested in joining MonetizeIt can do so here. (more…)
In the Digital Age of marketing, connections are everything. Whether it’s connections with consumers (what modern marketers now call “engagement”), connections between consumers and brand advocates or consumer-to-consumer-to-brand connections by way of online review sites, we live in an increasingly interconnected world. Our offline lives have largely merged with our online lives.
Yet one critical aspect of consumers’ offline and online connections has been missing — until now. The announcement by Facebook of the launch of new “partner categories” marks a critical turning point in marketers’ quest to connect offline consumer purchasing habits and intent with online advertising opportunities.
Here’s how AdExchanger described the new ad targeting tool:
“Facebook is adding new offline purchase data from Acxiom, Datalogix and Epsilon. Advertisers can now target people who buy lots of frozen veggies, for instance, or children’s cereal. They can pluck these segments from Facebook’s self-serve interface, alongside its own social data. … It’s just the latest move in a sustained effort by Facebook to absorb the methods pioneered in traditional display over the past decade.”
What ‘Partner Categories’ Mean for Performance Marketers
Facebook’s new ad targeting tools will have a significant positive effective on many aspects of online marketing and advertising. Performance marketers may benefit the most from this new advertising tool. The ability to connect consumers’ offline purchases with potential intent to purchase via Facebook, and then to serve that consumer a relevant ad or lead generation opportunity, has long been one of performance marketers’ top wishes for Facebook advertising.
Here’s how MediaWhiz Senior Vice President of Media Services Peter Klein put it when I asked him yesterday for his thoughts on these new ad targeting tools from Facebook:
“This is a great move by Facebook. Facebook’s “Partner Categories” ad targeting tool clearly lends itself to better targeting of consumers and less irrelevant ads. (more…)
ad:tech San Francisco, the online marketing industry’s premier conference, is next week (April 9-10) and we couldn’t be more excited. Every year, we look forward to this event. We reconnect with old friends and industry colleagues, see the latest trends in online marketing and advertising and get a good sense of how the rest of the year will shake out.
Oh, and we also like to show off our own work. Who doesn’t?
With that in mind, you can find the MediaWhiz team joining our colleagues from Matomy Media Group at the Matomy booth, #2217.
We’re especially excited to showcase MediaWhiz Mobile, our just-launched mobile performance marketing practice. We’re thrilled to now provide advertisers and publishers with mobile performance marketing campaigns and offers across a wide range of online marketing channels, including affiliate marketing, email, social media, display, search, SEO and lead generation.
If you’re in San Francisco next week of ad:tech, be sure to stop by the booth #2217 to chat with MediaWhiz and Matomy Media Group. We hope to see you there! (more…)
Mike Sisto joined MediaWhiz a little over three years ago. In that time, the director of performance marketing sales has seen the company grow from a mid-level agency to North America’s leading performance marketing agency that has a global footprint as part of Matomy Media Group.
Recently, we sat down with Mike and discussed what he enjoys most about working at MediaWhiz, how the agency has helped foster his career growth and what it’s like working in the heart of the online marketing universe in MediaWhiz’s New York City headquarters.
You can watch all MediaWhiz related videos on our YouTube channel (click here).