By Alex Tsatkin | Vice President of Mobile, Matomy Media Group
Today is an exciting day for MediaWhiz, our parent company Matomy Media Group, and MobAff, the mobile affiliate network I founded in 2011 and which Matomy acquired last July. Initially, we were integrated within MediaWhiz, Matomy’s North American division. Now, after more than three months of integration work I’m excited to announce that MobAff has merged with Matomy’s mobile team.
We’ve integrated the MobAff network within Matomy’s performance marketing platform, Matomy Market (ranked No. 12 in the 2013 mThink Blue Book CPA Network Survey). You can check out all of Matomy Market’s capabilities here. And if you’re not already a MobAff affiliate, now is a great time to join. (more…)
By Keith Trivitt | Director, Marketing and Communications
Affiliate Summit East (ASE) concluded last week in historic Philadelphia. After the show was moved this year from its traditional location in New York City to the City of Brotherly Love, many people thought it would lack its traditional buzz. While the total number of attendees and general buzz around the show seemed down from years past, the action on the trade show floor, and within the seminars, left little doubt that affiliate and performance marketing remain very hot and growing sectors of the online advertising industry.
This year’s ASE marked the first time that MediaWhiz joined forces with its parent company, Matomy Media Group, for a joint booth on the trade show floor. Our combined teams, which represent more than 10,000 publishers and 5,000-plus active campaigns across 85 countries, offered ASE attendees one of the few truly global performance marketing solutions.
MediaWhiz and Matomy joined forces for a combined booth at Affiliate Summit East 2013
Below are some of our teams’ observations from this year’s Affiliate Summit East.
Mobile Tracking Heats Up
“The tracking solution battle is heating up. Many new affiliate trackers are coming to market (disclosure: both MediaWhiz and Matomy offer affiliates a mobile tracking solution). Another trend I saw a lot of at ASE was the debate over self-hosted and hosted affiliate platforms. Some affiliates love the idea of not having to worry about managing servers, while others are deathly afraid of having their campaign data stolen. Finally, big data is the future of affiliate marketing. The affiliates I spoke with understand that it’s not about building a tracking tool and trying to make money by selling them one a time; it’s more about gathering massive amounts of user data.”
— Alex Tsatkin, VP of Mobile, MediaWhiz (more…)