Hakan Lindskog | CEO
The rise of mobile seemingly knows no bounds. Billions of dollars are being invested in infrastructure, database development, payment technologies and branding across every conceivable device. Brands often seem to be tripping over themselves to prove they have the coolest and fastest mobile-optimized sites.
And yet a number of leading advertisers complain that all of their mobile spending does not improve their most important marketing metric: sales.
Mobile certainly captures a lot of eyeballs, but its ability to produce a consumer action — leads, sales and downloads — is often lacking.
In an era of fleeting consumer attention, companies need to focus on what really matters in online advertising: customer acquisition. To do so, brands need to begin implementing lead generation into their mobile marketing campaigns. (more…)