By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
Welcome to The Friday Five, curated reads about marketing, advertising and digital media from the team at @MediaWhizLLC. Read previous Friday Five posts here.
The ‘Mobile-First’ Fallacy | Digiday
Everyone and their brother talks about “mobile first” being the brand and marketing strategy of the future. But what does it really mean, if anything? Publishers and marketers aren’t cutting back their investment in desktop experiences. Consumers’ love for TV remains strong and marketers are happy to oblige that love with lots of ads. As Digiday’s Jack Marshall reports, “mobile first” is little more than a marketing gimmick.
Attention Digital Agencies: You Need to Monitor These Regulatory Issues | DMNews
As the online marketing industry evolves, more money is entering the space, leading to greater regulatory and consumer scrutiny. Digital marketing agencies and brand marketers need to be aware of the various legal and regulatory restrictions explicit in the industry, as well as those implicit guidelines that ensure online marketing’s integrity and value.
Mobile Wallets or Fully Digital Wallets? | eMarketer
Consumers are finally adopting mobile payment systems and mobile wallets — if slowly. But what if they need something more: a seamless experience that takes their mobile wallet to their PC and back again?
Twitter: Huge Mobile Use Makes Us Ideal For Real-Time Marketing | CNET
Twitter president of revenue Adam Bain and sales marketing chief Shane Steele shared statistics and anecdotes demonstrating that the service is an ideal place for brands to achieve better and more efficient advertising and marketing results. (more…)
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers and the broader marketplace in which we operate.
For the week of Aug. 27–31, 2012, MediaWhiz experts were quoted or featured on a variety of digital media news and trends, including mobile payments; compliance in performance marketing; and mobile marketing challenges. Their commentary was featured in MediaPost, Revenue Performance
and E-Commerce Times.
Aug. 30, 2012 | MediaPost (Op-Ed by Daryl Colwell, VP of business development)
Six months ago, mobile payments were on the ropes. Consumers weren’t interested or, worse, didn’t understand the value proposition. Business adoption was at a novel, if less-than-promising, growth stage.
What a difference a few months makes.
Mobile payments, which allow consumers to use their smartphones to make in-store purchases, received a major shot in the arm recently, courtesy of Starbucks’ $25 million investment in Square. The funky start-up, founded by Jack Dorsey of Twitter fame, has created a payment system that allows local merchants to accept credit card purchases with a mobile device.
The mobile wallet is growing up. But is the hype outweighing the consumer value?
The use of mobile wallets and Near Field Communications (NFC) — the technology behind mobile payments — are on the rise. Analysts peg the global transaction value of mobile payments at nearly $1 trillion by 2014, up from $162 billion in 2010, and 24% of all global e-commerce by 2017. By 2015, Forrester forecasts that NFC-enabled handsets will comprise 15% to 25% of all mobile phones in the U.S.
Mobile payments’ future is bolstered by reports that Google now supports all credit and debit cards on its Google Wallet app for Android devices.
With two key factors — ease-of-use and rate of adoption — moving in the right direction, mobile payments may finally reach their lofty potential. But there is still a long way toward mainstream adoption. Read more … (more…)