By Giles McGrath | Creative Director
Editor’s note: Below are rules Nos. 6-10 for designing a high-converting mobile landing page. Earlier this week, we published rules Nos. 1-5. You can see all 10 steps now on MediaWhiz’s SlideShare account here.
Rule #6: Simple UX/UI
Simplicity is paramount for a successful mobile site. Not only in terms of design but also the code behind the scenes. Best practice dictates designing sites using CSS to organize content in lew of HTML tables which will work better on a desktop site. In terms of design, lean towards a light colored background to help call out specific navigation and content points. Use white space where possible and design in a single column to best follow the shape of the mobile device.