By Keith Trivitt | Director, Marketing and Communications
Affiliate Summit East (ASE) concluded last week in historic Philadelphia. After the show was moved this year from its traditional location in New York City to the City of Brotherly Love, many people thought it would lack its traditional buzz. While the total number of attendees and general buzz around the show seemed down from years past, the action on the trade show floor, and within the seminars, left little doubt that affiliate and performance marketing remain very hot and growing sectors of the online advertising industry.
This year’s ASE marked the first time that MediaWhiz joined forces with its parent company, Matomy Media Group, for a joint booth on the trade show floor. Our combined teams, which represent more than 10,000 publishers and 5,000-plus active campaigns across 85 countries, offered ASE attendees one of the few truly global performance marketing solutions.
Below are some of our teams’ observations from this year’s Affiliate Summit East.
Mobile Tracking Heats Up
“The tracking solution battle is heating up. Many new affiliate trackers are coming to market (disclosure: both MediaWhiz and Matomy offer affiliates a mobile tracking solution). Another trend I saw a lot of at ASE was the debate over self-hosted and hosted affiliate platforms. Some affiliates love the idea of not having to worry about managing servers, while others are deathly afraid of having their campaign data stolen. Finally, big data is the future of affiliate marketing. The affiliates I spoke with understand that it’s not about building a tracking tool and trying to make money by selling them one a time; it’s more about gathering massive amounts of user data.”
— Alex Tsatkin, VP of Mobile, MediaWhiz (more…)