By Marc Purtell | Director, SEO
Editor’s note: This is the 12th post in a 13-part series on the newest search marketing strategies that will enhance your brand’s search strategy. All 10 search strategies, including 3 bonus search strategies, can be downloaded in our new report, “10 New Ideas for Enhancing Your Brand’s Search Strategy “. Download here.
The rising use of mobile devices is nothing new or surprising, but what may be a bit of a surprise is the extent to which search behavior is moving away from desktop devices. Currently, one out of every three minutes spent online spent on a mobile device.
By 2015, mobile search volume is expected to slightly exceed desktop search volume, and by 2016 it will be approximately 30% higher. The clock is ticking for digital marketers who have not begun to plan their activity for this new landscape. (more…)
By Marc Purtell | Director, SEO
Editor’s note: This is the 11th post in a 13-part series on the newest search marketing strategies that will enhance your brand’s search strategy. All 10 search strategies, including 3 bonus search strategies, can be downloaded in our new report, “10 New Ideas for Enhancing Your Brand’s Search Strategy “. Download here.
Given the trend of mobile devices becoming more widely used for Web browsing, there is a huge opportunity in showing up within organic search results on mobile devices. Since the marketing industry in general has not yet completely adopted mobile as a source of business, digital marketing on mobile devices is far less competitive than on computers, making mobile SEO a low-hanging fruit. (more…)
By Keith Trivitt | Director, Marketing and Communications
Ahh, summer. That most glorious time of year. The sun is shining, the beaches are beckoning and everywhere you look, people are on their smartphones — shopping and watching entertainment.
At least, that appears to be the trend for summer 2013. According to Adweek, “brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung.” Summer, according to Brian Ng, marketing director and lead for brand strategy and trademark development at Del Monte Foods, presents an “unstructured environment” in which mobile is key to bridging the “planning-to-purchase divide.”
Mobile marketing and the summer go together like peas and carrots, to quote Forrest Gump. And to that combination a mobile performance marketing functionality, such as mobile lead gen, and marketers could see a big growth opportunity for their brands over the next three months. (more…)
By Adam Riff | @AdamRiff | SVP, Digital Strategy
Editor’s note: The following is an excerpt of an op-ed that was originally published in Search Engine Land.
There is little doubt that mobile search is the hot topic in the SEO world at the moment. Some brands are now finding that more than 30 percent of all searches come from mobile devices,according to Mobile Marketer. It’s fair to say that mobile search is quickly moving out of the Stone Age and into the digital age.
That’s the premise of a new insight paper, Mobile SEO Best Practices, published recently by my company, MediaWhiz (disclosure: I lead MediaWhiz’s search marketing and digital strategy divisions). In addition to a list of our top-10 tips for effective mobile SEO, the paper offers marketers a step-by-step guide to delivering effective mobile search campaigns.
The tips range from the simple (e.g., understanding the differences in how people search on mobile devices compared to their searches on desktops) to the complex, such as best practices to ensure a site’s mobile content can be properly viewed and crawled by search engines.
Below are my top-10 tips for effective mobile SEO. What are yours? Share your tips in the comments section.
1. Be A Search Psychologist
Searchers using mobile devices enter keyword queries differently than they do with desktop applications. They use shorter tail phrases.
Often, their searches are more local in nature and more prone to rely on Google’s Autocomplete feature complete a query. When optimizing meta title and descriptions, it is important to optimize for these shorter tail queries.
2. Think Social-first, Mobile-second
Mobile users tend to want to be “entertained,” and in many instances, they are connected 24/7 to their social media networks via apps. Content displayed for mobile users should be “entertaining.” When developing online content, think social-first, mobile-second.
Mobile sites should have social media links embedded on every page, as many smartphone users are connected to their social networks 24/7. Doing so will increase exposure, traffic and engagement by ensuring content is easily shared across social networks.
The examples below from Macy’s and Tiffany’s show how a social-first, mobile-second mindset with site design leads to more visually appealing mobile sites.
Read the full op-ed in Search Engine Land.
By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
Mobile SEO isn’t your grandfather’s SEO.
Mobile SEO is one of the fastest-growing sectors of digital marketing.
Mobile SEO is hot. It is one of the fastest-growing sectors in digital media and marketing. It is also a huge growth opportunity for brands and marketers — if they know how to properly optimize their mobile campaigns. Mobile SEO best practices are no longer a nice-to-have; they are essential to any effective digital marketing campaign.
The steep rise of consumers accessing the Web and performing searches on their mobile devices has generated a significant demand on mobile-device-friendly Web content. Search engines are indexing this mobile content and deciding when it is most appropriate to serve it to consumers, depending on the device they are using. At this time, Google and Bing have had conflicting recommendations for Web developers with respect to how their search engines index and serve up this influx of mobile-friendly content.
While the debate continues for search engines, MediaWhiz believes that best practices will evolve and, eventually, an industry-wide standard will form.
It’s with this in mind that MediaWhiz is proud to release its new insights paper, “Mobile SEO Best Practices.” This informative paper was unveiled this week in the Search Engine Land newsletter. It presents our point of view on the best practices for digital and mobile marketers, helping them ensure their mobile marketing campaigns are SEO-effective.
This insight paper will help marketers:
- Develop successful mobile-search campaigns
- Create mobile-friendly Web pages and content that attracts consumers’ attention
- Understand new technologies that help brands rank first in mobile searches
The mobile marketing space is fragmented. Cut through the clutter with insight from integrated digital media agency MediaWhiz. Let us know how we can help you solve your mobile search and SEO needs. Contact our sales team for a consultation.
Download Now >
By Heather Fernandez | Senior SEO Strategist
Editor’s note: The following is an excerpt of an op-ed originally published in Mobile Marketer magazine. Read the full opinion piece here.
Mobile is not just for email anymore.
That is evident to any marketer who has spent time around teens, at a mall or at a sporting event. Mobile is everywhere and it is reshaping how people interact with brands and make online purchases.
In a three-month study spanning February to May 2012, comScore found that 234 million U.S. consumers use smartphones and, of that number, 110 million are smartphones owners.
This impressive growth demonstrates the need for marketers to understand that consumers are changing their online behavior when they research and engage with brands.
Consumers are using the Web 24/7, thanks to the affordability and portability of owning a mobile device. The issue they increasingly face is trying to connect with businesses that have yet to adopt a mobile-friendly digital strategy.
Brands that have not developed such a strategy are missing out on the largest segment of online growth opportunities.
Read the full op-ed in Mobile Marketer.