By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
Of all the hot trends in digital marketing — Facebook advertising, the future of display ads, mobile payments — perhaps none is getting more attention at the moment than mobile search. As developed nations continue their march into the era of the mobile-dominated Web, mobile search marketing has taken on an increasingly important role for brands, marketers and advertisers.
According to IBM and other industry observers, 2012 is shaping up to be the year of mobile. Direct Marketing News reported in May that mobile commerce accounted for 13.3 percent of all online sales in Q1 2012, up from 7 percent a year ago. The growth and power of mobile commerce is further magnified by data from IBM showing that mobile traffic to retailer sites made up 17 percent of all online traffic in Q1 2012.
Clearly, mobile marketing and mobile search have taken their places as digital marketing’s rising stars.
Here at MediaWhiz, mobile search is part of the lifeblood of our successful and growing search marketing practice. It has helped us retain a top-20 ranking among search agencies in Advertising Age’s Agency Report, and it is increasingly being utilized across various client campaigns.
It’s also a topic we love to talk about, both internally among colleagues and externally with clients, analysts and the media. The latter is where we recently had the opportunity to discuss this fascinating industry trend.
In a detailed report out this month in Direct Marketing News, Adam Riff, MediaWhiz’s senior vice president of digital strategy, offers analysis and perspective on how brands and agencies can develop effective mobile search marketing campaigns. (more…)