By Marc Purtell | Director, SEO
Editor’s note: This is the 12th post in a 13-part series on the newest search marketing strategies that will enhance your brand’s search strategy. All 10 search strategies, including 3 bonus search strategies, can be downloaded in our new report, “10 New Ideas for Enhancing Your Brand’s Search Strategy “. Download here.
The rising use of mobile devices is nothing new or surprising, but what may be a bit of a surprise is the extent to which search behavior is moving away from desktop devices. Currently, one out of every three minutes spent online spent on a mobile device.
By 2015, mobile search volume is expected to slightly exceed desktop search volume, and by 2016 it will be approximately 30% higher. The clock is ticking for digital marketers who have not begun to plan their activity for this new landscape. (more…)
By Adam Riff | @AdamRiff | SVP, Digital Strategy
Editor’s note: The following is an excerpt of an op-ed that was originally published in Search Engine Land.
There is little doubt that mobile search is the hot topic in the SEO world at the moment. Some brands are now finding that more than 30 percent of all searches come from mobile devices,according to Mobile Marketer. It’s fair to say that mobile search is quickly moving out of the Stone Age and into the digital age.
That’s the premise of a new insight paper, Mobile SEO Best Practices, published recently by my company, MediaWhiz (disclosure: I lead MediaWhiz’s search marketing and digital strategy divisions). In addition to a list of our top-10 tips for effective mobile SEO, the paper offers marketers a step-by-step guide to delivering effective mobile search campaigns.
The tips range from the simple (e.g., understanding the differences in how people search on mobile devices compared to their searches on desktops) to the complex, such as best practices to ensure a site’s mobile content can be properly viewed and crawled by search engines.
Below are my top-10 tips for effective mobile SEO. What are yours? Share your tips in the comments section.
1. Be A Search Psychologist
Searchers using mobile devices enter keyword queries differently than they do with desktop applications. They use shorter tail phrases.
Often, their searches are more local in nature and more prone to rely on Google’s Autocomplete feature complete a query. When optimizing meta title and descriptions, it is important to optimize for these shorter tail queries.
2. Think Social-first, Mobile-second
Mobile users tend to want to be “entertained,” and in many instances, they are connected 24/7 to their social media networks via apps. Content displayed for mobile users should be “entertaining.” When developing online content, think social-first, mobile-second.
Mobile sites should have social media links embedded on every page, as many smartphone users are connected to their social networks 24/7. Doing so will increase exposure, traffic and engagement by ensuring content is easily shared across social networks.
The examples below from Macy’s and Tiffany’s show how a social-first, mobile-second mindset with site design leads to more visually appealing mobile sites.
Read the full op-ed in Search Engine Land.
By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
Mobile SEO isn’t your grandfather’s SEO.
Mobile SEO is one of the fastest-growing sectors of digital marketing.
Mobile SEO is hot. It is one of the fastest-growing sectors in digital media and marketing. It is also a huge growth opportunity for brands and marketers — if they know how to properly optimize their mobile campaigns. Mobile SEO best practices are no longer a nice-to-have; they are essential to any effective digital marketing campaign.
The steep rise of consumers accessing the Web and performing searches on their mobile devices has generated a significant demand on mobile-device-friendly Web content. Search engines are indexing this mobile content and deciding when it is most appropriate to serve it to consumers, depending on the device they are using. At this time, Google and Bing have had conflicting recommendations for Web developers with respect to how their search engines index and serve up this influx of mobile-friendly content.
While the debate continues for search engines, MediaWhiz believes that best practices will evolve and, eventually, an industry-wide standard will form.
It’s with this in mind that MediaWhiz is proud to release its new insights paper, “Mobile SEO Best Practices.” This informative paper was unveiled this week in the Search Engine Land newsletter. It presents our point of view on the best practices for digital and mobile marketers, helping them ensure their mobile marketing campaigns are SEO-effective.
This insight paper will help marketers:
- Develop successful mobile-search campaigns
- Create mobile-friendly Web pages and content that attracts consumers’ attention
- Understand new technologies that help brands rank first in mobile searches
The mobile marketing space is fragmented. Cut through the clutter with insight from integrated digital media agency MediaWhiz. Let us know how we can help you solve your mobile search and SEO needs. Contact our sales team for a consultation.
Download Now >
By Heather Fernandez | Senior SEO Strategist
Editor’s note: The following is an excerpt of an op-ed originally published in Mobile Marketer magazine. Read the full opinion piece here.
Mobile is not just for email anymore.
That is evident to any marketer who has spent time around teens, at a mall or at a sporting event. Mobile is everywhere and it is reshaping how people interact with brands and make online purchases.
In a three-month study spanning February to May 2012, comScore found that 234 million U.S. consumers use smartphones and, of that number, 110 million are smartphones owners.
This impressive growth demonstrates the need for marketers to understand that consumers are changing their online behavior when they research and engage with brands.
Consumers are using the Web 24/7, thanks to the affordability and portability of owning a mobile device. The issue they increasingly face is trying to connect with businesses that have yet to adopt a mobile-friendly digital strategy.
Brands that have not developed such a strategy are missing out on the largest segment of online growth opportunities.
Read the full op-ed in Mobile Marketer.
By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
Of all the hot trends in digital marketing — Facebook advertising, the future of display ads, mobile payments — perhaps none is getting more attention at the moment than mobile search. As developed nations continue their march into the era of the mobile-dominated Web, mobile search marketing has taken on an increasingly important role for brands, marketers and advertisers.
According to IBM and other industry observers, 2012 is shaping up to be the year of mobile. Direct Marketing News reported in May that mobile commerce accounted for 13.3 percent of all online sales in Q1 2012, up from 7 percent a year ago. The growth and power of mobile commerce is further magnified by data from IBM showing that mobile traffic to retailer sites made up 17 percent of all online traffic in Q1 2012.
And as Kleiner Perkins partner and Internet analyst Mary Meeker famously reported in 2010 (and others have confirmed since then) mobile Internet is projected to overtake fixed Internet by 2015.
Clearly, mobile marketing and mobile search have taken their places as digital marketing’s rising stars.
Here at MediaWhiz, mobile search is part of the lifeblood of our successful and growing search marketing practice. It has helped us retain a top-20 ranking among search agencies in Advertising Age’s Agency Report, and it is increasingly being utilized across various client campaigns.
It’s also a topic we love to talk about, both internally among colleagues and externally with clients, analysts and the media. The latter is where we recently had the opportunity to discuss this fascinating industry trend.
In a detailed report out this month in Direct Marketing News, Adam Riff, MediaWhiz’s senior vice president of digital strategy, offers analysis and perspective on how brands and agencies can develop effective mobile search marketing campaigns. (more…)