By Geraldine Salamat | Senior Graphic Designer
Our weekly “Tip of the Week” is a new-series where we ask the experts at MediaWhiz to give solutions to some of the most common challenges our clients are facing.This week our weekly tip will focus on the creative aspect of mobile landing pages.
Geraldine Salamat, senior graphic designer at MediaWhiz, has seen it all when it comes to mobile optimization. Clients have come to her with many different issues over the years and with the huge growth in mobile, many of those issues have been mobile related. In our creative tip of the week Geraldine gives her expert solutions on two of the most common mobile landing page design challenges currently facing our clients.
How can you reduce elements and content to create a strong mobile design?
Clients may sometimes get too attached to certain elements of the original landing page designed for a desktop experience. The solution here is to take a step back, determine the overall theme of the site and ask yourself “what do I want the user to do?”. From there, pick one or two elements that most strongly support that goal. It is also important to get rid of heavy image files, plugins, and flash animation. If flash animation is absolutely needed, convert the flash animation to HTML5 because a majority of mobile users have access to HTML5.
Users on mobile phones want pages that load fast, within approximately 5 seconds. These changes will enhance the look of your site while helping decrease loading times. it is also important to keep in mind that connectivity varies from user to user, so constantly test your mobile site. (more…)