By Alex Tsatkin | Vice President of Mobile
Once you have been an affiliate for some time, you will start to develop tricks that can help you make more money from your time and investment. These range from the basic, such as setting up a proper business email address, to the complex, like ensuring every contract you have with an affiliate network includes an out clause. No matter how big — or little — your affiliate operation is, it’s essential that you follow industry best practices to keep your operation profitable.
As someone who’s seen every side of the affiliate game, here are 10 tricks that every affiliate should know in order to maximize earnings.
Ask for a bump. Instead of running around looking at different networks with the highest street payout ask your affiliate manager to bump your payout on the offers you’re running.
- Split-test multiple affiliate networks. Regardless of payout, networks use various tracking technologies that can affect your earnings. Split-test the same offer across a few networks to see which one yields you the highest eCPC. (more…)
By Sultan Riaz | Marketing Coordinator
Editor’s note: This is part two of MediaWhiz’s ultimate guide to mobile media buying; you can read part 1 here. Today, Jonathan Bartov of Matomy Media Group details best practices for the optimizing and targeting stage. Jonathan authored a Matomy guide to mobile media buying for affiliates (download here).
Sultan Riaz: Why is it important for marketers to segment their campaigns?
Jonathan Bartov: Segmenting is the best way to get a full media spread. For example, WiFi traffic is much cheaper and much more abundant than 3G traffic. So if you don’t target each carrier separately, a large majority of your incoming traffic will be from WiFi. That will limit your ability to optimize your traffic moving forward. Segmenting traffic is also a preemptive move because it is likely you will ultimately end up segmenting the traffic once you see different performance in a number of parameters. Segmenting campaigns at the beginning stages will help you save time later on in the process.
SR: What type of traffic should marketers be wary of? Why? How can they avoid this type of traffic?
JB: Generally speaking, when a network has a lot of unsold inventory from a specific target, such as operating system, carrier or channel, you should conclude that it is unsold for a reason. In my experience BlackBerry and Opera Mini traffic are abundant on many networks but convert poorly. This has a lot to do with technological differences with BlackBerry’s operating system compared to other operating systems, and Opera Mini’s browser compared to other browsers. This isn’t always the case with these two, but it is more often than not. So whether you exclude this traffic to begin with, or if you plan on separating it from your other traffic sources, this is something you should take into account when working with either of these two sources.
SR: What kind of mobile media sources should marketers invest in?
JB: This really depends on what is important to the marketer. Personally, I want a source that provides a scale and makes it easy for me to optimize a campaign. For this reason I look for media sources that have an abundance of traffic at comfortable rates and a self-serve platform. The level of targeting is an important factor also because that ends up being the level I can optimize at. (more…)
By Sultan Riaz | Marketing Coordinator
Jonathan Bartov has been a part of Matomy Media Group‘s Mobile team since they day it was created. Jonathan manages a team that runs mobile campaigns across numerous external media sources, including ad networks, demand-side platforms (DSPs) and marketplaces. Jonathan’s experience in Matomy’s mobile division has helped him become an expert in mobile media buying.
Last month, Jonathan authored a Matomy guide to mobile media buying for affiliates (download here). Recently, we sat down with Jonathan for a video discussion on mobile marketing. In part one of a two-part interview series, Jonathan breaks down the mobile media buying process from the planning stage to the optimization stage and provides best practices for each stage.
Sultan Riaz: Mobile compatibility seems to be a major topic of conversation in online marketing, given mobile’s huge growth in recent years. How can marketers preview their offers on different mobile devices?
Jonathan Bartov: In order to preview offers on a variety of devices you can use one of the many phone emulators available online. In-fact Google Chrome has a plug-in exactly for this purpose.
SR: Why should marketers consider mobile campaigns with lower payouts?
JB: In general, a mobile campaign with a lower payout tends to have a higher conversion rate. When you are talking about mobile campaigns, optimization is key. The more conversions you have the more data you have. For example, you can learn a great deal more from one hundred $1 conversions in-terms of top-converting devices, carriers and publishers as opposed to ten $10 conversions.
VIDEO: Matomy’s Jonathan Bartov on best practices for mobile media buying