By Heather Fernandez | Senior SEO Strategist
Editor’s note: The following is an excerpt of an op-ed originally published in Mobile Marketer magazine. Read the full opinion piece here.
Mobile is not just for email anymore.
That is evident to any marketer who has spent time around teens, at a mall or at a sporting event. Mobile is everywhere and it is reshaping how people interact with brands and make online purchases.
In a three-month study spanning February to May 2012, comScore found that 234 million U.S. consumers use smartphones and, of that number, 110 million are smartphones owners.
This impressive growth demonstrates the need for marketers to understand that consumers are changing their online behavior when they research and engage with brands.
Consumers are using the Web 24/7, thanks to the affordability and portability of owning a mobile device. The issue they increasingly face is trying to connect with businesses that have yet to adopt a mobile-friendly digital strategy.
Brands that have not developed such a strategy are missing out on the largest segment of online growth opportunities.
Read the full op-ed in Mobile Marketer.
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The Wall Street Journal / SmartMoney | Featuring Daryl Colwell, VP of Business Development
… Plus, the leather wallet has one distinct advantage: It doesn’t require a battery. Even a digital-wallet fanatic is “always going to want some kind of backup,” says Daryl Colwell, a vice president at MediaWhiz, a digital media agency.
If there’s good news for consumers, however, it’s that as retailers embrace mobile commerce they could be offering deals of all sorts as part of the formula, experts say. Think “instant” coupons or other offers, designed to trigger a last-minute purchase.
And just as retailers will offer shoppers a special one-time discount for signing up for an in-house credit card, they could do the same with a mobile-wallet platform.
Mr. Colwell believes it’s this sort of promotion that could ultimately make the mobile wallet a mainstream consumer reality. “As long as there’s a big incentive for shoppers to jump on board, they’re going to jump on board,” he says. Read more …
Note: Article also published on MSN Money. (more…)