By Giles McGrath | Creative Director
When designing a mobile web design page the old adage of “Less is more” holds true. As opposed to SEO or brand sites, content is not king when it comes to mobile web design. In fact, an abundance of content will decimate your conversion rate and ultimately lead to the site’s failure.
Rule #1: Keep User Experience Simple and Intuitive
Anyone who has ever visited a desktop site from a mobile device knows how frustrating it can be to navigate.
The above graphic illustrates how users typically interact with a desktop site vs their mobile counterpart. While desktop sites require zooming, scrolling, and tapping. An effectively designed mobile site will only require a tap to navigate. This is especially important in lead gen, where making a user dig for the form will result in that user leaving the site and not converting. (more…)