By Alex Tsatkin | Vice President of Mobile, Matomy Media Group
Today is an exciting day for MediaWhiz, our parent company Matomy Media Group, and MobAff, the mobile affiliate network I founded in 2011 and which Matomy acquired last July. Initially, we were integrated within MediaWhiz, Matomy’s North American division. Now, after more than three months of integration work I’m excited to announce that MobAff has merged with Matomy’s mobile team.
We’ve integrated the MobAff network within Matomy’s performance marketing platform, Matomy Market (ranked No. 12 in the 2013 mThink Blue Book CPA Network Survey). You can check out all of Matomy Market’s capabilities here. And if you’re not already a MobAff affiliate, now is a great time to join. (more…)
By Alex Tsatkin | Vice President, Mobile
Editor’s note: The following post was first published Aug. 14, 2013, in Direct Marketing News.
If you’re reading this, you already know that mobile marketing is here to stay. Like social marketing before, and search before even that, advertisers are scratching their heads to figure out what works.
Marketers who embrace new channels first have a clear advantage over their competition. You may be confused by all the options out there and hesitant to invest for fear of wasted budgets. The sad truth is a lot of brands are wasting money on mobile marketing by not tracking performance—or their ROI.
Read on for three key mobile marketing strategies you can use to create accountability in your brand’s mobile activity.
Strategy #1: Mobilize your website
The first and most important step is to mobilize your website, lead forms, and all other digital marketing material. Many marketers wrongly conclude that simply formatting their sites for mobile is enough. However there are additional steps you can take to turbo-charge your customer’s mobile experience and get more of your visitors to take action.
First, remove any extraneous images, pop-ups or other bloated code from your mobile site. Remember that mobile users have network speeds much slower than Web. The old adage of “Keep it simple, stupid” is the best policy in mobile when it comes to site design and optimization. If you’re gathering data, make sure your mobile forms are easy to fill out on all mobile devices by creating large fields that trigger keyboard function when clicked. Remove all extraneous fields that may be a nuisance to a mobile user, including: confirm email, captchas, full address, etc. If it’s relevant to your site, take advantage of the user’s location to offer handy information. Create a click-to-call button to make it simple for prospects to call you immediately upon reaching your mobile site. (more…)
By Sultan Riaz | Marketing Coordinator
Jonathan Bartov has been a part of Matomy Media Group‘s Mobile team since they day it was created. Jonathan manages a team that runs mobile campaigns across numerous external media sources, including ad networks, demand-side platforms (DSPs) and marketplaces. Jonathan’s experience in Matomy’s mobile division has helped him become an expert in mobile media buying.
Last month, Jonathan authored a Matomy guide to mobile media buying for affiliates (download here). Recently, we sat down with Jonathan for a video discussion on mobile marketing. In part one of a two-part interview series, Jonathan breaks down the mobile media buying process from the planning stage to the optimization stage and provides best practices for each stage.
Sultan Riaz: Mobile compatibility seems to be a major topic of conversation in online marketing, given mobile’s huge growth in recent years. How can marketers preview their offers on different mobile devices?
Jonathan Bartov: In order to preview offers on a variety of devices you can use one of the many phone emulators available online. In-fact Google Chrome has a plug-in exactly for this purpose.
SR: Why should marketers consider mobile campaigns with lower payouts?
JB: In general, a mobile campaign with a lower payout tends to have a higher conversion rate. When you are talking about mobile campaigns, optimization is key. The more conversions you have the more data you have. For example, you can learn a great deal more from one hundred $1 conversions in-terms of top-converting devices, carriers and publishers as opposed to ten $10 conversions.
VIDEO: Matomy’s Jonathan Bartov on best practices for mobile media buying
Today we took another step forward in the continuing evolution and expansion of MediaWhiz. Our parent company, Matomy Media Group, has acquired MobAff, a leading mobile affiliate network, and will integrate it within MediaWhiz to form the nucleus of our new mobile division.
There is no doubt that mobile is the biggest growth driver in all of marketing. And mobile lead generation is an area that we at MediaWhiz believe has huge potential but is currently underutilized. We are proud to be on the leading edge of mobile performance and affiliate marketing through our integration of MobAff.
We will integrate MobAff’s mobile marketing technology solutions into MediaWhiz’s affiliate network. This includes MobAff Tracker™, which will become MediaWhiz’s new proprietary mobile tracking tool and post-click optimization technology. MobAff Tracker will allow our partners to manage cross-channel mobile marketing campaigns from a single dashboard, utilize rule-based click optimization and increase their return on investment through data segmentation. (more…)