One week after its acquisition of Adquant’s social advertising agency (formerly known as Adotomi), Matomy Media Group‘s new director of social advertising, David Serfaty, wrote an opinion piece for AdExchanger in which he refutes the contention made in a recent Forrester Research report that “Facebook is failing marketers” by shifting from engagement and affinity ads to performance-based advertising solutions.
I’ve been getting tons of emails and questions lately on mobile marketing so I’m going to try and provide more content in this area. Mobile marketing isn’t the “future”; it’s here now.
I’ve personally seen many new affiliates go from $0 to $1,000-plus a day profit the past few months through mobile alone. Tired of doing adult dating, or are you tired of getting your Facebook accounts banned? Then look no further than mobile marketing. Not only are tons of guys banking on it now, but it’s only going to grow.
I’ve brought in mobile marketing expert, Alexander Tsatkin (also known by the community as The Angry Russian), vice president of mobile at Matomy Media Group, to answer some questions about mobile marketing. I’ve worked with him extensively in the mobile field, and he’s one of my go to guys when I have a question on mobile. (more…)
ByAlex Tsatkin | Vice President of Mobile, Matomy Media Group
Today is an exciting day for MediaWhiz, our parent company Matomy Media Group, and MobAff, the mobile affiliate network I founded in 2011 and which Matomy acquired last July. Initially, we were integrated within MediaWhiz, Matomy’s North American division. Now, after more than three months of integration work I’m excited to announce that MobAff has merged with Matomy’s mobile team.
We’ve integrated the MobAff network within Matomy’s performance marketing platform, Matomy Market (ranked No. 12 in the 2013 mThink Blue Book CPA Network Survey). You can check out all of Matomy Market’s capabilities here. And if you’re not already a MobAff affiliate, now is a great time to join. (more…)
Voting for the 2014 Revenue Performance Blue Book rankings is now open! Your favorite affiliate networks — MediaWhiz and Matomy Media Group — are once again in the mix. Advertisers can vote for MediaWhiz and Matomy as the top CPA networks here. Publishers, cast your vote for MediaWhiz and Matomy here.
Affiliate Summit East (ASE) concluded last week in historic Philadelphia. After the show was moved this year from its traditional location in New York City to the City of Brotherly Love, many people thought it would lack its traditional buzz. While the total number of attendees and general buzz around the show seemed down from years past, the action on the trade show floor, and within the seminars, left little doubt that affiliate and performance marketing remain very hot and growing sectors of the online advertising industry.
This year’s ASE marked the first time that MediaWhiz joined forces with its parent company, Matomy Media Group, for a joint booth on the trade show floor. Our combined teams, which represent more than 10,000 publishers and 5,000-plus active campaigns across 85 countries, offered ASE attendees one of the few truly global performance marketing solutions.
MediaWhiz and Matomy joined forces for a combined booth at Affiliate Summit East 2013
Below are some of our teams’ observations from this year’s Affiliate Summit East.
Mobile Tracking Heats Up
“The tracking solution battle is heating up. Many new affiliate trackers are coming to market (disclosure: both MediaWhiz and Matomy offer affiliates a mobile tracking solution). Another trend I saw a lot of at ASE was the debate over self-hosted and hosted affiliate platforms. Some affiliates love the idea of not having to worry about managing servers, while others are deathly afraid of having their campaign data stolen. Finally, big data is the future of affiliate marketing. The affiliates I spoke with understand that it’s not about building a tracking tool and trying to make money by selling them one a time; it’s more about gathering massive amounts of user data.”
Editor’s note: This is part two of MediaWhiz’s ultimate guide to mobile media buying; you can read part 1 here. Today, Jonathan Bartov of Matomy Media Group details best practices for the optimizing and targeting stage. Jonathan authored a Matomy guide to mobile media buying for affiliates (download here).
Sultan Riaz:Why is it important for marketers to segment their campaigns?
Jonathan Bartov: Segmenting is the best way to get a full media spread. For example, WiFi traffic is much cheaper and much more abundant than 3G traffic. So if you don’t target each carrier separately, a large majority of your incoming traffic will be from WiFi. That will limit your ability to optimize your traffic moving forward. Segmenting traffic is also a preemptive move because it is likely you will ultimately end up segmenting the traffic once you see different performance in a number of parameters. Segmenting campaigns at the beginning stages will help you save time later on in the process.
SR: What type of traffic should marketers be wary of? Why? How can they avoid this type of traffic?
JB: Generally speaking, when a network has a lot of unsold inventory from a specific target, such as operating system, carrier or channel, you should conclude that it is unsold for a reason. In my experience BlackBerry and Opera Mini traffic are abundant on many networks but convert poorly. This has a lot to do with technological differences with BlackBerry’s operating system compared to other operating systems, and Opera Mini’s browser compared to other browsers. This isn’t always the case with these two, but it is more often than not. So whether you exclude this traffic to begin with, or if you plan on separating it from your other traffic sources, this is something you should take into account when working with either of these two sources.
SR: What kind of mobile media sources should marketers invest in?
JB: This really depends on what is important to the marketer. Personally, I want a source that provides a scale and makes it easy for me to optimize a campaign. For this reason I look for media sources that have an abundance of traffic at comfortable rates and a self-serve platform. The level of targeting is an important factor also because that ends up being the level I can optimize at. (more…)
Setting up and maintaining a successful brick-and mortar business has always presented unique challenges. Offline storefronts are in constant competition with neighboring franchises, co-ops, malls and mega retail chains. In order to stay a step ahead of potential customer foot traffic, local businesses must have a strong online search presence to deliver traffic from the initial search to the final purchase.
For franchises, leveraging search expertise is about more than constructing a website or creating a social media page. In order to maximize the Internet’s revenue-generating capabilities, your company’s online presence must be continually optimized to increase brand awareness and improve sales conversions. This requires developing relationships with search experts to precisely target your audience. These search professionals are able to apply proven strategies that can support your company’s ROI goals.
Local business owners have a results-driven, entrepreneurial spirit and are accustomed to directly dealing with issues that can positively or negatively affect their franchise. It might be tempting to attempt to tackle a search program internally. This should not be your tact. Running a brick-and-mortar shop is complex. So is search. The do-it-yourself approach could end up costing you time and money. It could also adversely impact your online reputation.
Effectively launching and running any search campaign requires specialized expertise. A forward-thinking search team with experience driving results within your industry can tailor a robust paid (PPC) and organic search (SEO) campaign to meet and perhaps exceed your program goals helping you acquire customers more profitably. How do they go about laying the foundation for online to offline growth?
Editor’s note: “Around the MediaWhiz Nation” is a regular editorial series in which MediaWhiz employees discuss the intricacies of their work.
Recently, I sat down with Fiona McGovern, an account executive in MediaWhiz’s SEO division, and learned more about her life both within and outside of MediaWhiz’s downtown New York City walls. We talked about her interest in travel, including her trip to Iceland last summer!
Sultan Riaz: If you had to explain your job description in one tweet, what would it be? Fiona McGovern: I help clients improve their presence on the Internet.
SR: How do you commute to work? FM: I live in North Jersey, so I commute into Penn station and take the 2 or 3 train downtown. Also, in the summer I have the option to take the ferry into work.
SR: What is the first thing you like to do (work related) when you get in the office? FM: The first thing I like to do is check my schedule for the day. This way I can map out what I need to get done. Doing so helps me highlight the important tasks of the day and knock those out first. I also respond to emails that I may have received the night before or in the morning prior to arriving at the office.
SR: What is one thing you could not be without during your typical workday? FM: There are probably two things: espresso and my cell phone. If I ever step away from my desk I don’t want to miss any emails, so it’s important to have my cell phone with me so I can stay on top of everything at all times.(more…)
Mike Sisto, MediaWhiz’s director of performance marketing, has worked in performance marketing for 14 years. He’s seen it all, from the earliest days of the industry to the current evolution in which media, mobile, content, SEO and many other digital media channels are mixed together. Needless to say, he knows how to help his clients engage, acquire and retain customers more profitably.
Recently, we sat down with Mike to discuss some of the most common questions he gets from clients about accountability in affiliate marketing campaigns, email acquisition and optimizing lead quality.
How do you ensure accountability of affiliates for campaign and creative materials compliance?
We first establish accountability with each affiliate by employing a suite of external and internal tools to monitor advertisements. We hold publishers accountable for compliance violations. Once our high standards are made clear, the possibility of losing out on business due to compliance violations exerts pressure on affiliates to comply with advertiser guidelines. With adherence, publishers have the opportunity to cultivate a long-term business relationship with MediaWhiz as they continue to provide quality traffic via compliant marketing practices. (more…)
Yesterday, we announced an important milestone in the 10-plus-year history of MediaWhiz: the expansion of our affiliate network, MonetizeIt. As part of our cross-publishing capabilities with our parent company Matomy Media Group, we are now able to offer a broader selection of domestic and international affiliate marketing campaigns, including game and mobile app downloads, as well as entertainment and dating campaigns. These are in addition to our extensive selection of branded campaigns in verticals such as finance, education, health and beauty and insurance.
Approximately 150 new domestic, international and mobile affiliate campaigns will initially be available through our affiliate network, MonetizeIt. We’re also expanding our base of experienced publishers, allowing advertisers to garner additional traffic to their websites and mobile apps.
Publishers interested in joining MonetizeIt can do so here. (more…)