By Keith Trivitt | Director, Marketing and Communications
Here’s some unexpected online marketing news that caught our eye this week: Yahoo! had more U.S. visitors than Google this July for the first time since April 2011, Mashable reports in reference to a comScore report released Wednesday. It’s another indication that Yahoo! CEO Marissa Mayer’s plan to reinvigorate the once-dying Internet portal is moving in the right direction.
As the chart to the left shows, Yahoo! sites racked up 196,564 unique visitors in July, compared to 192,251 unique monthly visitors for Google. While those numbers may seem impressive for Yahoo!, considering many were ready to call it dead when Meyer took over as CEO in July 2012, it’s important to keep in mind that Google still dominates the search marketing landscape. Google has about 67% of all U.S. search traffic, according to comScore.
But is the growth sustainable? And what does it mean for online and performance marketers? (more…)