Marissa Mayer’s choices have been under the microscope ever since she left Google to head its major rival, Yahoo. Despite criticism over some of Mayer’s major decisions concerning Yahoo’s operations, I find her strategic moves both smart and interesting. She appears to be repositioning Yahoo as an online media buyer’s dream – a company that places a greater focus on ad-tech investment and development while still delivering a huge number of quality impressions, something that has always been a core strength at Yahoo.
Mayer initiated her grand plan to change the tech behemoth’s image as a slow, out-of-date Internet giant when she lead the company’s partnership with arch-rival Google (her former employer) for display advertising.
But she took the change-now, change-big plan one step further last month with the surprise announcement of Yahoo’s acquisition of Tumblr. By acquiring the most influential microblogging site in the United States (Tumblr hosts more than 112 million blogs and almost 60 billion posts per month), Mayer laid down the future of Yahoo. It’s a future built around smart online advertising opportunities and digital content.
So what does the acquisition mean for Yahoo? (more…)
Editor’s note: “Around the MediaWhiz Nation” is a regular editorial series in which MediaWhiz employees from across the country discuss the intricacies of their work.
Name: Maria Loreto Title: Media Planner Office: New York University: Pace University College Major: Marketing with a Concentration in Advertising
Prior to joining MediaWhiz full time in 2012 as a media planner you were an intern in the company’s Display Advertising unit. What attracted you most about the internship opportunity with MediaWhiz? I liked that the internship post looked like an actual job posting with real tasks and job responsibilities. Most importantly, though, I wanted to get into the digital marketing field. All of my previous internship experiences revolved around digital PR, which is something I didn’t want to pursue. The internship with MediaWhiz was an opportunity for me to get into the digital marketing field.
What was your first day like at MediaWhiz? It was great! Usually when you come in on the first day [of an internship] there is nothing for you to do, but our previous display media strategist booked a conference room and gave me a three-hour class on display advertising, MediaWhiz and Hyper Marketing Inc. He also trained me on Mediaplex MOJO, which is our ad server. That training served me well because that is what I use every day; it’s my bread and butter.
What type of goals did you set for yourself before starting the internship? When I came in for the interview I realized how little I knew about display advertising. So, one of my goals was to learn as much as possible about display advertising.
Do you believe your goals have been met? Definitely. I started at MediaWhiz as an intern and now I manage my own display campaigns as a full-time employee.
How was the school-work balance for you? It actually wasn’t bad. I had multiple internships throughout college, but this one was different because I took it in the summer right after I graduated, so that allowed me to join MediaWhiz as more than a normal college-based intern.
What do you feel was the best thing about the MediaWhiz internship? The training. The training I received during was exceptional. It was exceptional enough for there to be no problem when I started as a full-time employee.
Would you recommend this internship to someone who was in the same major as you? I was a marketing major, which can be pretty broad. Most people want to get into marketing and PR, but if you’re interested in digital marketing I would definitely recommend an internship at MediaWhiz.