By Marc Purtell | Director, SEO
Editor’s note: This is the 11th post in a 13-part series on the newest search marketing strategies that will enhance your brand’s search strategy. All 10 search strategies, including 3 bonus search strategies, can be downloaded in our new report, “10 New Ideas for Enhancing Your Brand’s Search Strategy “. Download here.
Given the trend of mobile devices becoming more widely used for Web browsing, there is a huge opportunity in showing up within organic search results on mobile devices. Since the marketing industry in general has not yet completely adopted mobile as a source of business, digital marketing on mobile devices is far less competitive than on computers, making mobile SEO a low-hanging fruit. (more…)
By Keith Trivitt | Director, Marketing and Communications
Much of the recent talk in the online marketing world has centered around the emerging concept of SoLoMoCo. For the uninitiated, that stands for SOcial LOcal MObile COmmerce. Boiled down to its most basic parts, this funny looking acronym encapsulates the future of digital marketing: everything social, everything local and everything mobile.
It’s with that perspective in mind that a recent report issued by the Local Search Association (look them up here) caught my eye. The report finds that nearly half (48% to be precise) of mobile phone owners use their device to look for local information.
The Local Search Association findings point to the increased role that smartphones and tablets are increasingly playing for the search industry in the United States. In particular, the report points to the need for marketers to view mobile at a local level.
From local search and SEO, to local mobile (what we at MediaWhiz call “LoMo”), online marketing is becoming more targeted and geo-specific. That presents huge opportunities to marketers that wisely find ways to blend their traditional and mobile SEO campaigns to achieve comprehensive search results.
As my colleague Marc Purtell, MediaWhiz’s director of SEO, attests, the future of SEO is local mobile. (more…)
By Marc Purtell | Director, SEO
SEO can be challenging for small businesses. They must compete for the same market share against larger brands that often have more prestige, brand recognition, and consumer affinity.
That doesn’t mean that organic search is out of reach for small businesses as a powerful inbound marketing channel with high potential for return. In order to compete with large brands, small business owners must have an SEO strategy that offsets the often large difference in marketing budget. Because small businesses will not be able to outspend their larger counterparts on media acquisition, they must take a much more targeted and refined approach.
When it comes to short-tail SEO — general phrases with a high amount of search volume — the search engine results pages are dominated by big brands. There is little that a small business marketer with limited budget can do to change these results.
Despite various limitations, small businesses can gain meaningful search engine result real estate with a focus on areas of lowered competition. When geography is taken into account, there is often a much smaller big-brand presence in search results. That opens a window of opportunity for small businesses to gain useful organic search visibility.
Focusing on consumers looking for products and services in specific locales is a great way to limit the competition and give small businesses the ability to gain valuable real estate on search engine results pages. If the business also has an offline presence in a specific locale, there is even more opportunity in targeting these consumers. Consumers trust of a business they can visit in person, which will lead to higher conversion rates. (more…)