By Darrell Long | SEO Innovation Lead
Google’s announcement this week of its much-anticipated Disavow Links tool marks a new era for search marketing. Matt Cutts, head of Google’s Web spam team, released a video detailing the new tool, why it was launched and its value to brands and marketers. Watch the video here.
The tool is live and can be found here.
What the Disavow Links Tool Offers Marketers
Google cautions webmasters to use the Disavow Links tool with restraint. Marketers should only use this tool if they have already reviewed their link profile and contacted the hosts of potentially harmful links pointing to their website, requesting removal of the links to no avail. (more…)