By Marc Purtell | @MarcPurtell | Director, SEO
Every webmaster’s and SEO professional’s nightmare is seeing a sudden plummet of those hard-earned Google rankings. The chaos that ensues in trying to pinpoint just what happened is never a welcomed experience.
The good news is that Google has been as transparent as ever in recent months. It offers new information, tools and methods to help webmasters beg for mercy, such as Webmaster Tools alerts, re-inclusion requests and the Link Disavow tool.
Begging for mercy isn’t always the best course of action, however, depending on the circumstances of the issues surrounding the drop in ranking. It should be a last resort once you have identified the reason for the issues with a great deal of certainty, done everything possible to resolve the issues and still don’t see a positive result. In order to take the right course of action after a Google manual review, the first step is to know if a manual review actually took place.