By Marc Purtell | Director, SEO
Editor’s note: This is the seventh post in a 13-part series on the newest search marketing strategies that will enhance your brand’s search strategy. All 10 search strategies, including 3 bonus search strategies, can be downloaded in our new report, “10 New Ideas for Enhancing Your Brand’s Search Strategy “. Download here.
The integration of social media and search marketing seems to be at a fever pitch. Likes and Tweets are having an enormous impact on search engine rankings. Though Facebook and Twitter are each important to the search marketing landscape, the former appears to be more immediately in tune with the evolving nature of social search.
Facebook pages are complex and well-optimized, making them rank higher on the social network and in the search space. But at the end of the day, social search must abide by similar best practices to maintain long-term success. Here are a few best practices to consider:
It’s OK to be vain. The vanity or customized URL is more appealing and readable to the search engines. It is important to choose one wisely since it cannot be edited at a later date. (more…)