Our own Mike Sisto, performance marketing director, offers his insight on how to achieve successful leads, what it takes to develop creative offers and how to decide what traffic sources work for a particular campaign. Mike Sisto delivers smart perspective that offers marketers the direction they need to develop the right campaign fit to their brand’s needs. (more…)
Does your brand’s online marketing strategy give you night terrors? If so, you’re not alone. According to a recent report from Adobe, more than half of marketers claim they are losing sleep over their brand’s digital marketing strategy.
The research report, “Digital Distress: What Keeps Marketers Up at Night?” (PDF), shows that only 9 percent of respondents strongly agree with the statement, “I know our digital marketing is working.” On top of that, 66 percent of all marketers think their companies won’t succeed unless they have a successful digital marketing approach.
So what can marketers do to alleviate the stress caused by their online marketing campaigns? Here are three strategies we recommend: (more…)
Once you have been an affiliate for some time, you will start to develop tricks that can help you make more money from your time and investment. These range from the basic, such as setting up a proper business email address, to the complex, like ensuring every contract you have with an affiliate network includes an out clause. No matter how big — or little — your affiliate operation is, it’s essential that you follow industry best practices to keep your operation profitable.
As someone who’s seen every side of the affiliate game, here are 10 tricks that every affiliate should know in order to maximize earnings.
Ask for a bump. Instead of running around looking at different networks with the highest street payout ask your affiliate manager to bump your payout on the offers you’re running.
Split-test multiple affiliate networks. Regardless of payout, networks use various tracking technologies that can affect your earnings. Split-test the same offer across a few networks to see which one yields you the highest eCPC. (more…)
It’s been claimed by many that email marketing is dead. But that’s not quite true. As our Daryl Colwell outlined in a recent column published in Direct Marketing News, email is far from dead, especially in the customer acquisition spectrum of online marketing.
Now, comes some encouraging news that email may be getting an even more prominent place in marketer’s playbooks. As eMarketer recently reported, the next great frontier in email marketing is video.
On paper at least, the blending of video content and email seems like a perfect fit. After all, opt-in emails offer brands an engaged audience that has already confirmed its desire to receive your content. And consumers have shown an insatiable demand for video content. (more…)
Landing pages are like the center of a chocolate Easter egg. Super-high expectations of their greatness. An amazing treat when they are done well. And a major disappointment when they inevitably don’t live up to your expectations (which, is more often than we would like).
It’s with this metaphor in mind that today we examine the humble but oh-so-important landing page.
An effective landing page is critical for any business; it’s where a potential lead clicks and either converts or doesn’t. It’s important that you get your landing page right — particularly in mobile — in order to generate more leads and sales from your marketing efforts.
Let’s take a quick look at what makes for an effective landing page:
First, you need compelling content. If you don’t have something people want to read, watch or view, it’s unlikely consumers will stay on the page long enough to take some action. As consumer actions are the lifeblood of any performance marketing campaign, having a crappy landing page that doesn’t engender some type of consumer action is a waste of your time and money. Give the people what they want: compelling content. Without it, your landing page is doomed. (more…)
It’s no secret that content marketing has exploded into every nook and cranny of online marketing. Everywhere you look, it seems, brands and marketers are clamoring to get their heads wrapped around how to put content marketing to good use.
But we’ve always felt that one important aspect of online marketing has been conspicuously missing from much of the content marketing we see: lead generation.
Think about it: Of all of the content that is now being produced by brands – some of it good, much of it awful – how many pieces of branded content have you seen that have a lead generation component to it? My guess is it’s less than a handful.
Thankfully, that’s starting to change.
According to eMarketer, marketers are beginning to place far greater value on generating leads via their content marketing campaigns. In fact, generating more leads is the No. 1 goal of content marketing, according to IMN’s “2013 Content Marketing Survey Report.
In the online advertising ecosystem, mobile has become the star. Developed nations are becoming mobile-first societies. Some people consider their smartphones as vital as the air they breathe. And brands are tripping over themselves to prove they have the coolest mobile-optimized site.
But one thing is conspicuously missing from this scenario: a mobile customer acquisition strategy.
For many companies, mobile marketing often stops at branding. They build a slick mobile site, position their brand in front of a wide swathe of consumers, and call it a day.
Mobile marketing campaigns that don’t produce a consumer action—leads, sales, downloads, etc.—are a pointless endeavor. In an era of fleeting consumer attention, companies need to focus on what really matters in online advertising: customer acquisition.
We will integrate MobAff’s mobile marketing technology solutions into MediaWhiz’s affiliate network. This includes MobAff Tracker™, which will become MediaWhiz’s new proprietary mobile tracking tool and post-click optimization technology. MobAff Tracker will allow our partners to manage cross-channel mobile marketing campaigns from a single dashboard, utilize rule-based click optimization and increase their return on investment through data segmentation. (more…)
Mike Sisto joined MediaWhiz a little over three years ago. In that time, the director of performance marketing sales has seen the company grow from a mid-level agency to North America’s leading performance marketing agency that has a global footprint as part of Matomy Media Group.
Recently, we sat down with Mike and discussed what he enjoys most about working at MediaWhiz, how the agency has helped foster his career growth and what it’s like working in the heart of the online marketing universe in MediaWhiz’s New York City headquarters.
You can watch all MediaWhiz related videos on our YouTube channel (click here).
Today, we released a new eBook on content marketing. Titled, “Content Marketing Like a Pro,” the report outlines the key pillars to content marketing and advises marketers on best practices for crafting and executing successful content marketing programs.
This eBook also provides a framework marketers can use to improve their brand’s SEO and generate leads via a content marketing program.
When consumers first encounter a brand digitally it’s not always the brand’s website that makes the first impression. What makes the greatest impression is the authority of the brand’s website measured by where it ranks when a consumer searches.
Content marketing is a method to build this authority and rank.