By Darrell Long | Director of SEO Innovation
As most digital marketers have seen, the amount of organic search traffic data missing search queries (keywords) in their web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Specifically, what occurred was Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports. This meant that keyword level performance analyses could no longer include all data, but rather a sample set of those organic visits that did pass through keyword-level data.