By Marc Purtell | Director, SEO
Editor’s note: This is the tenth post in a 13-part series on the newest search marketing strategies that will enhance your brand’s search strategy. All 10 search strategies, including 3 bonus search strategies, can be downloaded in our new report, “10 New Ideas for Enhancing Your Brand’s Search Strategy “. Download here.
Incorporating the right keyword search tool into your pay-per-click (PPC) campaign can be a time-saving and cost-effective strategy. But a keyword tool is only as effective as the techniques used in the keyword-discovery process. Implementing keyword research best practices will continually optimize your PPC campaign with relevant keywords that leverage performance, continuously improve efficiency and increase conversions.
There are several useful keyword research tools available online. They are important in order to conduct thorough analytics that go beyond AdWords account findings. Google’s search-based keyword tool compares Web content to AdWords keywords, helping to uncover otherwise impossible to find keyword combinations. Continual keyword evaluation is a savvy cost-efficiency strategy. (more…)