By Daryl Colwell | @DHColwell | VP, Business Development
Yesterday’s launch of the iPhone 5 was a bit anticlimactic. Brands, marketers and tech pundits were expecting something “magical” in the words of the late Apple founder Steve Jobs. What they saw, however, was more of an incremental improvement to the iPhone – a larger screen, lighter weight, the new Passbook mobile coupon system and the confirmation that the iPhone 5 will run on 4G LTE networks.
But sorely missing from the iPhone 5 is the implementation of Near Field Communications (NFC), the technology that powers mobile payments and the nascent mobile wallet.
As I have written before, it is imperative that the major mobile phone developers make a significant commitment and push to introducing NFC and mobile payment capabilities in new smartphone models. This is especially true of Apple, which is seen as the market leader in innovation.
The fact that the iPhone 5 — a sure success — does not include NFC capabilities places a significant damper on the growing mobile payments industry and the future of the mobile wallet. (more…)