By Giles McGrath | @GilesMcGrath | Creative Director
Editor’s note: The following post was originally published in the September issue of the MediaWhiz employee newsletter. It reflects the vision of MediaWhiz Creative Director Giles McGrath for the type of creatively innovative campaigns he and his team will design for the agency’s clients.
Brothers and sisters: Our Herculean odyssey to the hallowed plains of creative excellence continues. Long since are the days where our banners sat quietly by, unnoticed, floating in a sea of blogs and tweets. Gone is the age of landing pages that informed but did not engage, that were live but did not live. Behind us is a time when our work squeaked as the world sought a voice to rise above the huddled masses.
Before us, arms unfurled, is our Nirvana; our Shangri-La of conceptual virtuosity ripe for the taking by anyone bold enough to tread upon it’s virgin soil.
We must stand as one in the face of those who would strive to hold us back. Push forth and show clients, competitors and the industry at-large that our creative cannot be ignored and will not be trifled with.
In the past few weeks our revolution has grown. New recruits have joined the ranks, and our numbers swell with creative prowess. Please welcome Trevor Ashley, to our resistance. He sits directly across from Gini, and these two lieutenants spend their days plotting our next creative coup.
Keep your eye affixed to the Horizon. Compare Top Colleges is going live, and the user experience is one to be reckoned with.
There is growth. We are making an impact. Our voice is being heard, and the weight of our creative strength is being felt by friend and foe alike.
Keep on the fight. ¡VIVA LOS CREATIVE REVOLUTION!