By Marc Purtell | Director, SEO
Editor’s note: This is the fourth post in a 13-part series on the newest search marketing strategies that will enhance your brand’s search strategy. All 10 search strategies, including 3 bonus search strategies, can be downloaded in our new report, “10 New Ideas for Enhancing Your Brand’s Search Strategy “. Download here.
If the benchmark for organic search (SEO) success is ROI, the process to achieve this goal begins with a sound link-building strategy. When it comes to link building, it pays to be popular.
Link popularity measures the quantity and quality of websites that link to your site. With link building, relevancy directly correlates to rankings. The more relevant incoming links your site receives, the greater the chances of your site ranking high on major search engines.