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The Wall Street Journal / SmartMoney | Featuring Daryl Colwell, VP of Business Development
… Plus, the leather wallet has one distinct advantage: It doesn’t require a battery. Even a digital-wallet fanatic is “always going to want some kind of backup,” says Daryl Colwell, a vice president at MediaWhiz, a digital media agency.
If there’s good news for consumers, however, it’s that as retailers embrace mobile commerce they could be offering deals of all sorts as part of the formula, experts say. Think “instant” coupons or other offers, designed to trigger a last-minute purchase.
And just as retailers will offer shoppers a special one-time discount for signing up for an in-house credit card, they could do the same with a mobile-wallet platform.
Mr. Colwell believes it’s this sort of promotion that could ultimately make the mobile wallet a mainstream consumer reality. “As long as there’s a big incentive for shoppers to jump on board, they’re going to jump on board,” he says. Read more …